You're probably thinking holidays in July??? But we are thinking ahead!
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Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process.
Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.
"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot. Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.
"Lighting is the most important!"
With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey.
The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs.
One of the greatest challenges photographers face is making sure they are on the same page as the Client. Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding.
We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking.
What have we done so far?
The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities.
Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.
Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own.
The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer!
Photography and Design – Match Made in Heaven
We have two thoughts to bring to the table, today. You may recall our recent blog post on how a Photograph Speaks 1,000 words? In addition to that, think about this.
1. Great photography is nothing without design.
2 Great design is nothing without photography.
While there are obvious rebuttals to these statements... (Nothing beats a framed photograph or a rockin' logo.) Let's talk about Marketing. Photography and Design are merged behind the scenes more than one may realize. Take a look at the graphic, above. Graphics like these are a pin in the bucket of marketing materials leveraging their pitch with Photography.
When a Client comes to us for Design, one of the first notes we hit on is whether they need Photography or not. With the holidays right around the corner, we have already begun shooting holiday themed photographs for our Clients marketing needs. Do you have an idea that you would like to make come to life? Hire us to create a dynamic piece where Photography meets Design.
Very exciting news for the Left Coast Marketing team! Rack & Riddle has commissioned Left Coast Marketing to shoot the World Series bubbly that you see being sprayed in the Kansas City Royals’ locker room. Congratulations to the Royals—the 2016 World Series Champions!