Viewing entries tagged
project management

 A Day in the Life on the Left Coast

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A Day in the Life on the Left Coast

At Left Coast Marketing & Design we have five core values we hold very close to us. These values are something every member of the team upholds, making sure we get the work done and have fun doing it. We believe these to be very important aspects of our business model ensuring our work is efficient and effective.

1. Customer Service is our #1 Service

2. Project Management is in our DNA

3. Love What You Do

4. Love Who You Work With

5. Work + Life = Balance

Whether we’re working on a design project, strategizing a digital marketing plan, or in the studio for a product shoot, we always make sure to keep our values in mind. It’s rare you find work which includes client visits in one of the most beautiful places in the world, Sonoma County and Napa Valley wine country. Below, we’ll show you a behind the scenes look at Life on the Left Coast and the madness to all our methods.

 

1. Customer Service Is Our #1 Service - Our clients are our #1 priority. We make sure to do all we can on our end to satisfy the needs of those we with whom we are doing business - having a plan, staying organized, and keeping a clear line of communication really strengthens the relationships we have developed through the years. Product photoshoots, for example, can be hectic at times, but always come together with an organized plan. We have our photo studio separate from the office, and if desired, we even go in to the clients’ studio space to get the job done! After the shoot, come all the edits - quite a timely process, but staying organized is what gets us through to a successful outcome.

2. Project Management Is In Our DNA - Design is one part of the creative services we offer, whether you need a logo refreshed, a brand revitalized, or innovative print material completed for your company, we got you covered. Our project manager, Jon Strachan, keeps his head fully wrapped around all of the projects coming down the pipeline to ensure efficiency and successful completion of projects on time and in budget. With more than 50 open projects at any given time, it is important for everyone on the team to understand and apply the importance of project management. Once we have full control over the projects at hand, we are then able to take our creative powers and put them to use. We work as a collaborative team and love to have brainstorming sessions to let all creative perspectives run free!

3. Love What You Do - One of our favorite tasks here at Left Coast are client visits! This means going out in the field and reaching each and every client. This point of contact means so much to us; we try and go as often as possible - after all, customer service is our #1 service! We love helping develop and execute innovative plans for our clients in their digital marketing and design efforts, making sure they have everything they need to carry on their business with a strong and consistent web presence and print materials.

4. Love Who You Work With - The team at Left Coast Marketing & Design is small but mighty. With less than 15 people on the team, we have a strong group of creatives putting their minds together to bring Sonoma County and Napa Valley closer and closer to achieving their marketing and design goals. There is nothing better than team lunches, jokes at the office (thanks to Jon and Dan), and client team outings! We can’t wait to see the team grow and the business thrive!

5. Work + Life = Balance - Mixing work with pleasure is an unstated rule here. We give our team the freedom to get their work done in their most productive place. Out by the pool, in the home office, or even working vacation-style from places like Tahoe and Cabo! It just makes Life on the Left Coast that much sweeter! We all have our sanctuaries and favorite spots and we are so lucky we are not cooped up in a cubical all day long!

 

Is your business in need of a great team to help elevate your brand with Digital Marketing or Design?

We're looking forward to hearing from YOU!

 

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LEFT COAST MARKETING CELEBRATES 10 YEARS! Join us as we look back...

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LEFT COAST MARKETING CELEBRATES 10 YEARS! Join us as we look back...

It’s hard to believe but Left Coast Marketing & Design is celebrating it’s 10 year anniversary this month! It seems like yesterday that we launched our first client website selling imported wine online and producing photography and other digital media to support the sales effort. Does anyone remember what was happening in March of 2008? Well things weren’t exactly bright and rosy as our economy was on the brink of disaster, but we had no idea that the worst was yet to come. A great recession, housing crisis, and a global market meltdown later...we finally made it through the gauntlet. To say the least it has been a wild ride as a small business here on the Left Coast with lots of peaks and valleys...but I am happy to say we are here to stay.

My wife and business partner Stacey is solely responsible for our company being what it is today...without a doubt in her mind she believed that if we put all of our energy into our business and our clients we would make it a HUGE success! Of course, success can be measured in many ways but I always bring it back to our clients...several of which have been with us since we launch back in 2008. We have worked with over 100 clients since 2008 providing creative services to support food and beverage brand & product marketing as well as hospitality, lodging and real estate. We share in our client’s success stories which never gets old as every day is a new day with a new challenge. I think what Stacey and I are most proud of is the talented group of creative people that represent the Left Coast family and the culture that our company has today. We look forward to seeing what the next 10 years bring...

We are not big fans of wordy BLOG posts but for this exercise we wanted to document the timeline of our company’s inception (as well as parts of the prequel) for the very first time. We hope our customers and future customers enjoy reading about the journey...

  • The Prequel Part I -> 2006: Dan co-founded a company called Artisan Media which was a leader in the video marketing space for the food & beverage industry. With co-founder David Elkins they produced documentary style videos with winemakers and culinary professionals broadcasting to a video streaming platform that was gaining quite a bit of attention called YouTube. While videos were so much FUN to make the gigs were few and far between so to make a few extra bucks they starting a photography services called Bottle Shots. LOVE WHAT YOU DO.

  • The Prequel Part II -> 2007: After acquiring 100% ownership of Artisan Media (which in today’s dollars could hardly basically afford you a MacBook Pro) Dan launched a wine industry digital asset management platform called Wine Media Kit. With all of this video and photography we were producing we needed a better way to store and access the files in the global marketplace. Again, we were on to something very big...until a small company called DropBox came up with a pretty darn good solution of their own. PROJECT MANAGEMENT IS IN OUR DNA.

  • The Beginning -> 2008: Left Coast Marketing & Design was founded in March of 2008 by Dan and Stacey Chapin. Anyone who knows us won't be surprised to learn that it was the only name we could agree upon. Our original business model established to provide direct marketing support for an import wine brand -> specifically a dry pomegranate wine from Israel called Rimon Wines. When our client/partner decided to abandon the DTC sales operation we inherited a website and inventory to sell. Of course, this came with a new requirement that we purchase purchase the wine from our customer as a distributor a resell it as a retailer. Let me tell you that sales were great and marketing wine online at that time was a piece of cake! If we only knew what we were getting into...unfortunately we ran out of “pay dirt” for Left Coast Marketing & Design when our business partner stopped importing the wonderful Rimon Wines merged the two companies under LMC umbrella to provide Digital Marketing and media production services. It was at this time we also decided to focus more on creative services and less on software programing. CUSTOMER SERVICE IS OUR #1 SERVICE.

  • The Big Break -> 2012: After bidding on several large projects to help us take the leap...we landed facebook wine marketplace account working with Wine Direct and building a photography studio inside of the Wine Direct warehouse which was originally going to house the Amazon wine marketplace digital media production. In less than 6 months we shot over 1,000 product images  which allowed us to quit our day jobs and focus 100% on our fledgling creative business. There are several mantras that we hold dear at Left Coast Marketing & Design which will be the subject of another BLOG...but back in 2012 we started to develop our CORE VALUES that we hold dear today. LIFE + WORK = BALANCE.

  • Expansion Part I -> 2013: Many of our clients were in need of help to support their sales & marketing initiates beyond our digital media production services. After referring enough of them to other design agencies we decided that it was time to make fulfill our clients needs by expanding our superpowers. We launched print design and custom publishing services. This has been the best decision we made although it was also the first step in taking our business to the next level. CUSTOMER SERVICE IS OUR #1 SERVICE.

  • Diversification -> 2015: As our company grew we saw value in expanding to other industries to bring our ideas and best practices to other small businesses while staying 1-degree of separation from the wine biz. Expanding from the wine industry we found ourselves gravitating to specialty food and beverage, hospitality, retail, and even real estate. What we did not expect is that our knowledge based also expanded and we brought ideas and best practices back to our wine industry clients. It is this diversification coupled with deep experience in knowledge within the wine industry niche that forged the creative superpowers that we have today. LOVE WHO YOU WORK WITH.

  • Expansion Part II -> 2016: Following our Core Value #1 that CUSTOMER SERVICE IS OUR #1 SERVICE we finally added Website Design & Development to our list of service offerings in order to solidify our holistic marketing and creative service value proposition. This new offering fit into our company culture so naturally it seemed to be the piece we were missing all along. And the best part...we welcomed Tony Immordino from Wine Minded Design and his right hand man Stan Tausan into the Left Coast team! CUSTOMER SERVICE IS OUR #1 SERVICE.

  • Onward and Upward -> 2017 through to Today: Our team started to grow and our core team members began to spread their wings! Left Coast Marketing & Design's veteran graphic designer Chelsea Bond was promoted to Lead Designer for the print design portfolio. Sarah Seabourne, SSU graduate, has spearheaded the new chapter of Digital Marketing Services. Jon Strachan our newest member, is project manager and quarterback when it comes to organization and getting the job done. He also has a design background which lens itself well to understand the creative process and our clients needs. Everyone has a different set of superpowers so I will save that for another BLOG post...but in closing we just want to say THANK YOU to all of our clients, many of whom are still with us since the early days, and we are so grateful for the opportunities we have been blessed with the the amazing team that carries the Left Coast Marketing & Design flag today. LIFE + WORK = BALANCE.

  • OK...that's it. Don't forget to RSVP to our 10 year Anniversary party and we hope to see you there!!

 

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

Social Media Promotion:

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy greatly increases your brand recognition. Think about it. These platforms allow you to engage with a broad audience of consumers beyond the walls of your business. Think BIG and implement SMALL. Starting with a small budget will allow you to execute a social media advertising campaign. You will immediately begin to see what ads are effective and what audience they are effective with. As you become more comfortable, fine tune your strategy and try increasing your budget.

Printed Piece:

The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Print media, such as direct mailers, catalogs and even magazines, allow for unlimited exposure. Tie-in some Targeted Print Advertising, and your promotional budget just got more efficient AND effective. Remember! Match your message with the interests of a niche print medium’s subscribers and you’ve got a win.

Photography:

We would like to argue that photography leads successful marketing campaigns. Having a solid gallery of photos to scatter across your social media platforms is a cost efficient way to stay relevant and engaged. Creating content marketing explosion plays one the major role in the business: It helps curate your own identity. Isn’t that fun? Professional photography has a major role in the marketing explosion. People usually remember visual memories more than reading text or listening to elevator pitches. Market your business by utilizing the skills of a professional photographer. It is one of the best methods out there to make your business stand out from the rest of the pack 

 

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How to Start Your 2018 Print Marketing on the Right Foot

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How to Start Your 2018 Print Marketing on the Right Foot

 Here we are in January 2018 all dressed up for the ball and looking for dance partners. Not only are we all excited about the new year, but we are also making plans for how our future successes will unfold throughout the year. Marketing plans, digital marketing plans, financial plans, personal plans… and everything in-between. At Left Coast Marketing & Design, there are also a lot of plans in the works and many of them are PRINT PROJECTS requiring a print budget to make marketing dreams come true. Will you be our dance partner? Let us show you our Magic Marketing Kit List and get you ready for 2018 ball!

Check out this list of key items that belong in a Marketing Kit, with explanations of WHY. We laid it out on a timeline of TOP priority first!

THE MAGIC MARKETING KIT LIST

  • BUSINESS CARDS - to reach you!

  • LINE SHEETS or TASTING NOTES - to review the description of your product with an image.

  • ORDER FORMS - to make their dreamy purchase a reality! One for retail and one for wholesale!

  • FOLDER - to put this all in, of course!

  • BROCHURE - to understand your story and get invested in choosing your product!

  • CLUB SIGN-UP SHEET - because everyone wants to join.

  • BOOKLET or CATALOG - to show how serious you are about your product.

  • STICKER - because everyone loves stickers.

As one of our main core values states, "project management is in our DNA." So when it comes to planning out print projects for the rest of the year, now is our time to help you set things into motion (if we haven't already done so). One of the best ways that we can help serve you is by providing examples of what has worked in the past. Today we are going to touch on one specific example. This is what we can call THE MARKETING KIT. It is the system that the customer will experience for a particular set of products, from the folder that they open up with your logo on it to the line sheets, price sheet, order sheet and possibly a booklet or a brochure and a sticker or something fun – to set the tone of expectation for your potential and existing customers. Nothing screams "we’ve got it together" more than a consistently designed approach with sales.

Now, we understand that upfront a Marketing Kit sounds like a big project. Tight budget? This is where we can help you prioritize what pieces need to happen first and what your timeline is. Then by the end of your timeline, there you have a shiny (or matte) piece of joy... aka MARKETING KIT.

Are we missing anything? Every industry is a little different, especially when working with distributors and retailers. Just remember, everyone loves stickers. And we are here to help you make this Magic Marketing Kit come to a reality.

 

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New Team Members!

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New Team Members!

We are so excited to announce that we have two new team members joining our family at Left Coast Marketing. Fresh faces and ideas are always a plus to the work place and we cannot be more happy have Michelle Wing & Rachel Edler on our team.

Meet Michelle! She found her career path after visiting Chilean wine industry in 2002. After spending a couple weeks in Chile, learning about wine production, exporting, distribution, and marketing, Michelle never looked back. She knew then, this was the business for her. As a double graduate from Sonoma State, with both her BS and Executive MBA in Wine Business, Michelle started mixing her creativity and functionality to build brands and grow businesses. Her background has been with both small and large wineries such as Sebastiani, Sonoma Cutrer, B.R. Cohn and Little Vineyards working in both marketing and DTC. Her amazing background in wine business allows her a special view into the world of Project Management here at Left Coast Marketing. Michelle is already blowing us away with her deep understanding of the business, the culture and the people and we want to introduce her to you. 

Meet Rachel! She comes from a diverse background of product development, packaging and web design. She started her career at promotional product companies designing items for brands such as McDonalds, Lucas Arts and Showtime. After receiving her A.A. in Graphic Design, she moved on over to the wine industry where she took on many exciting marketing and brand development projects. Rachel is passionate about graphic design and typography. In her free time she volunteers her design and marketing skills for several scientific and animal rescue organizations. We are so excited to have her creativity and excellent design skills on our team of designers. Rachel is a lifelong learner, and while she is not getting carried away in designing she is pursing her next degrees in anthropology, philosophy and history. Say hello to Rachel!  

~by Digital Marketing Coordinator, Mallory Anderson 

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