Viewing entries tagged
product photography

Taking You on a Behind the Scenes Look to Product Photography

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Taking You on a Behind the Scenes Look to Product Photography

Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process. 

Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.

"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot.  Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.

"Lighting is the most important!" 

With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey. 

The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs. 

One of the greatest challenges photographers face is making sure they are on the same page as the Client.  Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding. 

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A Catalog Among All Others

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A Catalog Among All Others

Through hard work, dedication and exquisite attention to detail our team and the Bright Event Rentals team completed the Product Catalog early this year. The catalog features superior products and inspiring photographs that showcase what Bright Event Rentals has to offer in a total of 272 pages. 

Bright Event Rentals in known for the distinctive fresh look they provide for event planners all over the region. They set the bar high and trends even higher. Everyone loves a good party and you can count on Bright Events to bring you exceptionally lovely products from all around the world. 

Marcy Joyce, Designer and Writer for Left Coast, along with the Left Coast Marketing Creative Services Team, played a key roll in the design of the catalog and helped transport it to its beautiful completion. 

"The Bright Event Rental catalog made me envy event planners with the selections they have available. It made my imagination run wild with possibilities that would be a unique expression of the hosts and the occasion. Any and every theme, style and mood can be conveyed to set the tone for classic timelessness, cottage victorian and casual modern chic—just to name a few—to create the most memorable occasion and leave a lasting impression. Everything needed for such an event, from furniture for adults and children to table settings, linens, climate control and supplies to comprise a caterer's dream kitchen are at your fingertips. 

Mary Noble was a delight to work with as we collaborated to present each section of available items to help event planners visualize the big day." -Marcy

Left Coast had a big part in the catalog between designing the pages to shooting all the product photography. It was a large-scale project that we took on and are proud with how it turned out. 

Take a virtual look inside the catalog! 

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A Look Into Lambert Bridge Photoshoots

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A Look Into Lambert Bridge Photoshoots

We worked on two photoshoots this year with Lambert Bridge. Both were full of creativity, inspiration and were driven through collaboration from their team and ours. Following up one of our latest blogs, Photography is Our Backbone, we wanted to share these two photoshoots with you because not only did we love every moment on set working with the creative team at Lambert Bridge, but we also were more than happy with the finished Photography

In January we shot with Lambert Bridge for their Gilfillan Cabernet. This is a special wine as only 75 cases were produced and it retails for $150 per bottle. They expected to sell only around 10 cases but ended up selling out within a month and a half. The 4 hour photoshoot was accompanied by Erika Lindstrom, Marketing Director at Lambert Bridge, and Shelby Kolbin, Wine Club Manager. They both had so much great input and inspiration for the look and feel of how the photographs should be. The images were dark, sexy, and moody. There is nothing more rewarding than when you can make your Client happy and feel like they've gotten everything and more of what they wanted. The images below are some of our favorite Beauty Shots from that day and they turned out so well they are now implemented throughout Lambert Bridge's website. Talk about utilizing Photography to its full extent. 

The second photoshoot we worked on with Lambert Bridge was only a few weeks ago. The fun thing about this shoot was that it took on a completely different feel and look than the Gilfillan shoot. This time we were shooting for their spring release wines including the Rose, Sauvignon Blanc and Malbec (one of their upcoming club release wines), as well as their club recipe. The Beauty Shots revealed a summery feel with brighter highlights and colors centering in on the product. After finishing this shoot we were craving the sun and a cool glass of their delicious wine. 

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Photography is Our Backbone

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Photography is Our Backbone

Every business starts with an underlining passion. A passion that motivates one to do what they love everyday and be happy. Left Coast started with that passion for Photography. It is our backbone and it is what has helped create our business as well as grow our business in the world of Design and Marketing

Over the years we have worked with a variety of Clients that have allowed us to learn, grow and succeed in the Photography side of our services. Through photo-styling Beauty Shots to getting the lighting just right on Product Shots, Photography is something that has challenged us to improve and become the most successful that we can be. 

It is our baby and we look forward to continuing this passion of the many we have with you. 

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Photography Highlights

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Photography Highlights

Photography has always been at the top of the list of services we offer here at Left Coast Marketing. Whether it is bottle shots, beauty shots, capturing local events, or mastering food photography; we have a clear passion for the art. 

We have had a blast so far this holiday season shooting for our favorite clients including Benziger, Artesa Vineyards, Lambert Bridge Winery, Papapietro-Perry, Dry Creek Olive Oil, Tattore Farms, Ehlers Estate and Corely Family Vineyards. 

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