You're probably thinking holidays in July??? But we are thinking ahead!
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Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process.
Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.
"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot. Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.
"Lighting is the most important!"
With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey.
The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs.
One of the greatest challenges photographers face is making sure they are on the same page as the Client. Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding.
We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking.
What have we done so far?
The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities.
Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.
Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own.
The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer!
The beautiful Benziger Family Winery was founded over 30 years ago when members of the family introduced a new light into the world of wine, making green farming mainstream. They value three things: family, wonderful wine, and a healthy vineyard. You cannot visit the winery without indulging in all those values. From their warming staff, to memorable wines and beautiful landscape, Benziger tops the charts when it comes to Sonoma Valley destinations.
Working with people who cherish the same things we do is a blessing, that is why we love having Benziger as one of our Clients. They make the job feel less like work and more like a fun and rewarding hobby. We have had the honor of working closely with their marketing and design departments on product and on location photography, wine club newsletters, and even their annual holiday catalog..
Designing newsletters has always been a secret favorite of ours because we get to step away from some of our normal projects and bring a little more creativeness to the Design. Whether that be experimenting with different colors, layouts, shapes and fonts; do not get me wrong we do that with other projects as well, but newsletters always bring a little extra fun and challenge to us. This spring we even got to dive into designing newsletters for the sister winery, Imagery. The Design for Imagery took a more modern approach which was refreshing. See the finished product below!
Not only did we design the newsletters for Imagery and Benziger this spring, we also got the chance to do the Photography for the annual Annual Holiday Catalog as well, which expanded on the newsletter design elements and provided something special for members to enjoy when they open their delicious box of wines.
Of course you cannot have Design without Photography! We are lucky to have Benziger utilize us for Photography as well. We love visiting the winery itself and it is way more fun doing a photoshoot on location than in the studio. The last two years we shot on location for their holiday catalogs and even for a Food & Wine Magazine. Every chance we get we love going out to the winery because the people are great, the wines are spectacular and the landscape is breathtaking.
We worked on two photoshoots this year with Lambert Bridge. Both were full of creativity, inspiration and were driven through collaboration from their team and ours. Following up one of our latest blogs, Photography is Our Backbone, we wanted to share these two photoshoots with you because not only did we love every moment on set working with the creative team at Lambert Bridge, but we also were more than happy with the finished Photography.
In January we shot with Lambert Bridge for their Gilfillan Cabernet. This is a special wine as only 75 cases were produced and it retails for $150 per bottle. They expected to sell only around 10 cases but ended up selling out within a month and a half. The 4 hour photoshoot was accompanied by Erika Lindstrom, Marketing Director at Lambert Bridge, and Shelby Kolbin, Wine Club Manager. They both had so much great input and inspiration for the look and feel of how the photographs should be. The images were dark, sexy, and moody. There is nothing more rewarding than when you can make your Client happy and feel like they've gotten everything and more of what they wanted. The images below are some of our favorite Beauty Shots from that day and they turned out so well they are now implemented throughout Lambert Bridge's website. Talk about utilizing Photography to its full extent.
The second photoshoot we worked on with Lambert Bridge was only a few weeks ago. The fun thing about this shoot was that it took on a completely different feel and look than the Gilfillan shoot. This time we were shooting for their spring release wines including the Rose, Sauvignon Blanc and Malbec (one of their upcoming club release wines), as well as their club recipe. The Beauty Shots revealed a summery feel with brighter highlights and colors centering in on the product. After finishing this shoot we were craving the sun and a cool glass of their delicious wine.