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food

It's not the Wurst thing that's happened to us...

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It's not the Wurst thing that's happened to us...

Much like the rest of our community, we were were drawn to the Wurst by their use of witty tag lines and high reviews. Something about the location also drew us in. Maybe it was their giant sausage sculpture over the sidewalk or the neon EAT sign in the window. Or maybe it was their outdoor seating in the modern grange style…

Whatever it was, we are happy we found the Wurst. (It’s not the Wurst thing that’s happened to us!) Offering a variety of different menu choices, from their specialty sausages, burgers, and sandwiches, to salads with special house made dressing, the Wurst had our tastebuds just as intrigued as our first impressions. And for those who like craft beer, it’s one of our favorite places to grab a brewski, hard cider, or even a glass of wine.

Behind the scenes, there is more to tell. Started by owner Charles Bell, a Healdsburg local, the Wurst is turning 7 this year. That means Charles gets to celebrate 7+ years of health. Before he opened the restaurant, he had survived a late state throat cancer, which speaks to his passion for life and energy that goes into the restaurant. His story has provided hope and gratitude for those who walk in his door. What else did he do before the Wurst? Charles had an exciting several years of touring as a musician, completing chefs training at a culinary institute, and cooking with a catering crew for the Royal Family. This is when he decided to revisit his passion for entrepreneurship and the culinary arts, and the Wurst was born.

We are not only inspired by Charles’s story, but have also had the honor of working with him on his marketing materials. We met him at our local Steelhead Festival and ended up in conversation around his needs as a small business in Healdsburg. The Healdsburg market is like no other. Consumers don’t travel much off of the town square. The question for all businesses off the square is this: How do I get people in the door? Luckily, the Wurst was already busy, so the next question is: How do we get people to come back? And for Left Coast Marketing… how can we support an already-successful business? Well, there is one thing we specialize in as a creative agency, and that is our creativity! What makes creativity successful? CONSISTENCY. 

Charles agreed that he could use new print materials for his menu that has changed over the years. He was in execution mode, taping over old prices with new ones. In order to maintain consistency, he had to do this while in the pinch of taking orders and serving food! We took this as an opportunity to curate his restaurant with specially-designed menus in the form of signage, brochures, and decals. While staying true to his brand, we successfully designed matching (consistent) materials, to be seen from the walkers-by to the customers at the register. Now all of his materials have the same style, the prices match, and the menu items are the same. Next time you’re there, take a look! We look forward to more lunch meetings at the Wurst!

 

By Chelsea Bond & Sarah Seabourne

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Case Study: Healdsburg High School Culinary Productions

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Case Study: Healdsburg High School Culinary Productions

We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking. 

What have we done so far?

The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities. 

Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.

Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own. 

The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer! 

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THIRSTY THURSDAY!!

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THIRSTY THURSDAY!!

Trentadue Winery is hosting Happy Hour Thursdays starting today May 11th from 5pm-7pm! As a client we are supporting our friends over at Trentadue and hope everyone will come out to celebrate the first night. We had the honor of designing all the promotional tools to launch this campaign including the invitations, sandwich board, tasting cards, social media graphics, signage and much more! This event is going to filled with plenty of delicious food, exquisite wine, live music and good company so come join us! Cheers 

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Custom Publishing Services from Left Coast Marketing

For those of you who are unaware of our custom publishing talents, Left Coast Marketing is a full service Digital Creative Agency. We offer extensive custom publishing services to the wine, beer, spirits, beverage, and the specialty foods industry.

The custom publications we create are catalogs, magazines, and “maga-logs” (a magazine / catalog combination) that feature beautiful product photography, compelling copy, and engaging graphics that showcase our clients’ products. Those wine, beer, spirits, and specialty food clients that take advantage of our custom publishing services see an incredible ROI from product sales. Some companies can expect results between 200% and even 1000% ROI when they create a catalog centered around their products.

Want to learn more about your custom publishing services? We’ll show you how you can get digitally creative with Left Coast Marketing. Contact us today and let’s discuss which custom publications are more likely to boost your holiday sales.

Get Digitally Creative With Left Coast Marketing!

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Left Coast Marketing Top 10 Bottle Shots of 2013

A picture says a thousand words...and we feel these Bottle Shots speak for themselves. Kudos to the winery owners, marketing and sales teams, and designers who collaborated to produce a product that we had the good fortune to photograph this year. Look out for many BLOG posts on the subject of Bottle Shots in 2014 as we embark on a mission to dissect what design and packaging elements make for a GOOD Bottle Shot or product photograph (and what makes for a BAD shot).  We are the last stop on the line of product packaging and hopefully our clients will listen to our feedback on everything from glass/containers, to paper texture, to silk screen designs. But for now, enjoy some of these beauties...and Happy New Year!

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