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design

Sit Back & Relax, We Have You Digitally Covered

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Sit Back & Relax, We Have You Digitally Covered

We have exciting news at Left Coast Marketing & Design LLC. Now offering digital marketing services!!!

What does this include? Well we have got you covered from writing website blogs, creating and executing email marketing campaigns, managing social media platforms from Twitter, Facebook, Instagram, Pinterest and LinkedIn. 

There is no need to worry anymore about staying on top of your digital marketing posts because we can do it for you, allowing you more time to get back to those important things higher up on your list! Give us a call today (707) 479-5385 or email us at info@leftcoastmarketing.com for a quote and more details to the DIGITAL MARKETING SERVICE! 

Full service creative agency specializing in Digital Marketing, Product Photography, Bottle Shots, Graphic Design, Web Design, Print Services & Custom Publishing. 

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Taking You on a Behind the Scenes Look to Product Photography

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Taking You on a Behind the Scenes Look to Product Photography

Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process. 

Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.

"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot.  Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.

"Lighting is the most important!" 

With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey. 

The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs. 

One of the greatest challenges photographers face is making sure they are on the same page as the Client.  Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding. 

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Case Study: Healdsburg High School Culinary Productions

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Case Study: Healdsburg High School Culinary Productions

We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking. 

What have we done so far?

The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities. 

Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.

Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own. 

The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer! 

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WEB WEB WEB

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WEB WEB WEB

A website is the "look and feel" to any company. It is where your Clients, Prospects and Former Clients come to see what makes you unique in this world. Organization, visuals, and navigation are among the many aspects of a website that in whole creates a brand personality that one can recognize in just a few clicks. At Left Coast Marketing, we have expanded our creative services and are offering Web Design because we feel it is important for every business or company to build their web presence and back it up with great visual design.  

Tony Immordino, our web guru, has worked with many of our current Clients and new Clients to rebuild their websites from either the ground up or improve upon what they originally had. Tony has the eye for design and the brains behind the tedious technology we call Web Design. 

Some websites that we have worked on include: Oestermann Wines, RJV Wines, Guerrero Fernandez, Akrasia Cellars, Corley Family Monticello Vineyards, development for Mia's Kitchen, and Prime Solum!

We are also excited to announce that Healdsburg Taproom & 5 Bridges Winery websites will be launching soon. 

"When looking at these projects as a collective whole, the thing that stands out the most to me is the wide breadth of design styles, platforms, and client types we have been working with.  Each website is unique in it's own right, and carefully tailored to each client's needs.  Some are large scale winery operations, others are small boutique wineries and family run businesses, and there is everything in-between.  

Also rather than sticking to our "platform of choice" as an agency, we have been able to shift and work between various platforms depending on the clients needs and budget.  Covering websites in the world of Wordpress and Squarespace, and now branching out into the larger framework of Vin65 software.  This is great because each website is totally unique from the first kickoff meeting to launch day, nothing "cookie cutter" about it.  Each one tells a different story, and has a different goal." -Tony, Web Developer & Designer

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