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custom publishing

Client Spotlight: Robert John Vineyards

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Client Spotlight: Robert John Vineyards

Robert John Vineyards is a limited production boutique winery located in Napa, California that specializes in the highest quality cabernet sauvignon and sauvignon blanc wines. RJV wines was founded in 2009 by Robert John Nowinski who took an interest to the wine culture when he was on a business trip in Napa Valley. Being an orthopedic surgeon from New Albany Ohio, he felt disconnected from the numerous wine enthusiasts that he was surrounded by on the trip and it bothered him that he was not able to converse with his colleagues about wine. Motivated and inspired by his experience in Napa, RJ decided to make learning about wine his new hobby. Once he had read all the wine books he could, he realized that the only true way to really immerse himself in the wine culture, was to go back to Napa. During his trips back to wine country RJ was able to meet with winemakers and vineyard managers who gave him exclusive insight on how wine is made and information on small producers in Napa Valley. Learning from winemakers, especially those who were doing things a little different from the norm, helped launch RJ’s career in wine.

In 2009 RJ was a man on a mission, he started calling grape growers and winemakers asking if he could purchase fruit and he had had his lawyer look into availability of possible names for his brand. RJ decided to use his own name to trademark his brand and so, RJV Vineyards was born.


RJV Vineyards has been a Left Coast Marketing Client since 2015 and we have had the pleasure of working with them during numerous projects including their recent trade show event where we helped them prepare by designing their tastings notes, expandable backdrop, wine club forms and email marketing campaigns! We also took the bottle shot photos that are used on their website.

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RJ looks at wine like art – and calls it, “a personal expression of self interest” and loves how wine is something that brings people together and creates experiences. We absolutely love working with RJV Vineyards and look forward to many more creative projects with them in the future!

By Sarah Seabourne

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Choosing the right creative agency is like choosing the right business partner

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Choosing the right creative agency is like choosing the right business partner

Choosing a creative agency to represent your unique brand is like taking on a business partner, and here at Left Coast Marketing & Design, we aim to approach every new client with dedicated service and expertise that gives your business the competitive edge. Print Services start with an idea or a concept. Our in house professionals will be ready to run with your print-ready file or, will work with you to develop the print item to meet your business needs.

We are a design & photography creative service agency that has a marketing mindset, which allows us to take our photographs and apply graphic design to the printed label design and product marketing collateral. With that said, Left Coast Marketing is here to help! We believe that there are 3 basic printed business essentials that every company should have, let's take a look...

Number 1:  Business Cards. Even with our modern lifestyle of everything digital, handing a prospect your business card can make your first meeting personal and genuine. A well designed business card is the first impression of your brand.

Number 2: Stationary. Like your business card, your stationery may be the first thing a prospect sees with your brand. Stationery is not only your letterhead, but may also include items like: envelope, labels, invoices, thank-you cards, and presentation folders. Stationery makes your business look professional and credible.

Number 3: Brochures. Brochures are versatile and can be distributed in racks, waiting rooms, mailed or handed out at trade shows. Your message can be focused and precise with a specific call to action. With short-run digital printing, brochure printing does not need to be a major expense.

Whether it's wine, retail, hospitality, specialty food & beverage or real estate, we are here to help you with your next print project!  A 10% discount will be given for ALL new clients and local Healdsburg businesses.  

 

 

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

Social Media Promotion:

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy greatly increases your brand recognition. Think about it. These platforms allow you to engage with a broad audience of consumers beyond the walls of your business. Think BIG and implement SMALL. Starting with a small budget will allow you to execute a social media advertising campaign. You will immediately begin to see what ads are effective and what audience they are effective with. As you become more comfortable, fine tune your strategy and try increasing your budget.

Printed Piece:

The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Print media, such as direct mailers, catalogs and even magazines, allow for unlimited exposure. Tie-in some Targeted Print Advertising, and your promotional budget just got more efficient AND effective. Remember! Match your message with the interests of a niche print medium’s subscribers and you’ve got a win.

Photography:

We would like to argue that photography leads successful marketing campaigns. Having a solid gallery of photos to scatter across your social media platforms is a cost efficient way to stay relevant and engaged. Creating content marketing explosion plays one the major role in the business: It helps curate your own identity. Isn’t that fun? Professional photography has a major role in the marketing explosion. People usually remember visual memories more than reading text or listening to elevator pitches. Market your business by utilizing the skills of a professional photographer. It is one of the best methods out there to make your business stand out from the rest of the pack 

 

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2018 Marketing Budgets

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2018 Marketing Budgets

In order to get everyone ready for the new year we decided to do a BLOG post dedicated to ways that your company can refresh its Marketing & Creative Assets in order to ensure success during 2018.  Below are 5 different ideas that we think could help you get organized from a sales and marketing perspective!

1. Brand Identity Refresh

January is a great month to revisit your brand identity to make sure it remains fresh with today's style, while still staying true to the roots of your original brand. We love any opportunity to work with our clients to refresh the look and feel of their brand. In order to do so, we must put our creative superpowers together to create authentic content for our clients.  Whether its photography, website design or custom stationary necessities, LCM is here to answer all of your Brand Identity Refresh questions.

2. Brand Style Guide Refresh

A Brand Style Guide includes many important brand assets (i.e. logo, fonts, colors, etc.) needed to begin any creative project. Just like every company needs a set of S.O.P.s (Standard Operating Procedures) every company/brand needs a Brand Style Guide. We like to include examples of both print and digital design assets, relevant call outs, font colors and when to build them for our clients.

3. Digital Marketing Refresh

When planning your digital marketing strategy, be sure to get input from your business development and sales team if you have that capacity. They may have insights from day-to-day interactions with customers regarding content ideas and keywords that are valuable for gaining traction organically in search engine results. Gaining business from your companies social media platforms becomes even easier after getting your 2018 digital media affairs in order!

4. Website Refresh

Have you seen the latest website designs? It's amazing how technology has evolved in the design world over the years. Whether you are looking to refresh your website’s look and feel to appeal to specific audiences, or refresh your content to boost your search engine results, it's a good idea to factor both into your marketing budget. Another important aspect to keep in mind as technology continues to evolve is understanding where your website visitors are coming from. Websites are unique, and we here at Left Coast Marketing know full well that each person or company has specific needs and desires. Our aim is to make your website stronger and more useful for you and your customers.

5. Business Stationary Refresh

Business cards, letterhead, custom email signatures, and graphics are all examples of physical paper items that can be used as business stationery for your company. Refreshing your stationery doesn’t necessarily mean having a full redesign overhaul. It could be as simple as adjusting the layout, adding your social media links or hints of color from your logo in certain text elements. Left Coast Marketing has worked with many different companies to give their stationary an upgrade on numerous occasions, so if you are wanting more information let us know!

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Spring Issue of Wine Country Lifestyle Magazine is here!

Spring 2014 Issue featuring Geyser Peak Winery

To see the latest edition of Wine Country Lifestyle Magazine featuring Geyser Peak Winery CLICK HERE. The theme this month is MUSHROOMS and we thoroughly enjoyed producing our 2nd official edition of our custom wine club magazine!

What is Wine Country Lifestyle Magazine?

Wine Country Lifestyle is a full color lifestyle magazine featuring individual wineries and regional lifestyle content developed for the wine enthusiast. Wine Country Lifestyle Magazine (WCL Magazine) represents the confluence of several marketing communications: a quarterly newsletter, wine catalog, loyalty gift and lifestyle magazine all bundled into an elegant package.

WCL Magazine is designed as a member gift to be included in each wine club shipment sent to each member. Available in both print and digital format WCL Magazine is personalized for each participating winery client with custom covers (front, back, inside front and inside back) as well as the inside feature spread (4 pages) showcasing each winery’s brand and products.

Each edition is regionally specific and produced quarterly in tune with each winery’s club shipment schedule. Inside the magazine are related wine country lifestyle articles highlighting the local wine region featured in professionally formatted and eye-catching editorial. The publication can include sections on Wine Country Adventure, Culinary (Farm to Table) including recipes, Wine Education, Wine Estates & Architecture, Art & Style, Local Discoveries, and much more.

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