Viewing entries tagged
custom magazine

Choosing the right creative agency is like choosing the right business partner

Comment

Choosing the right creative agency is like choosing the right business partner

Choosing a creative agency to represent your unique brand is like taking on a business partner, and here at Left Coast Marketing & Design, we aim to approach every new client with dedicated service and expertise that gives your business the competitive edge. Print Services start with an idea or a concept. Our in house professionals will be ready to run with your print-ready file or, will work with you to develop the print item to meet your business needs.

We are a design & photography creative service agency that has a marketing mindset, which allows us to take our photographs and apply graphic design to the printed label design and product marketing collateral. With that said, Left Coast Marketing is here to help! We believe that there are 3 basic printed business essentials that every company should have, let's take a look...

Number 1:  Business Cards. Even with our modern lifestyle of everything digital, handing a prospect your business card can make your first meeting personal and genuine. A well designed business card is the first impression of your brand.

Number 2: Stationary. Like your business card, your stationery may be the first thing a prospect sees with your brand. Stationery is not only your letterhead, but may also include items like: envelope, labels, invoices, thank-you cards, and presentation folders. Stationery makes your business look professional and credible.

Number 3: Brochures. Brochures are versatile and can be distributed in racks, waiting rooms, mailed or handed out at trade shows. Your message can be focused and precise with a specific call to action. With short-run digital printing, brochure printing does not need to be a major expense.

Whether it's wine, retail, hospitality, specialty food & beverage or real estate, we are here to help you with your next print project!  A 10% discount will be given for ALL new clients and local Healdsburg businesses.  

 

 

Comment

The Redesign of Wine Country Lifestyle

Comment

The Redesign of Wine Country Lifestyle

The redesign of Wine Country Lifestyle was a pretty big deal here at Left Coast Marketing. WCL (we call it) is a magazine that we produce, customized per client. Because each magazine is customized, redesigning the magazine also meant that we would be redesigning our Clients' magazine – so we were cautious not to let our ego get ahead of us. Market research is what we began with. Who is our customer? Who, ultimately, will be the one flipping through the pages, reading the articles, and admiring the photography? In our line of business, our customer goes beyond our Client. The true customer is our Client's customer. In this case, it is the wine club member who just opened up their club shipment and decided to flip through the pages of the enclosed magazine (meanwhile sipping on their new wine and reminiscing about the wine country). Once we nailed down the WHO, we got to begin on the WHAT. We put together a few mocks for a new cover design and table of contents, and sure enough we had a winner.

The new logo for Wine Country Lifestyle now emphasizes "Lifestyle" versus "Wine Country," a small but important detail to us as a company. We are looking to expand beyond the box of the wine country, meanwhile maintaining roots in where we are. After all, it is clear to any passer-by that we are rooted in the wine country, and we sure do not produce wine, so let's focus more on the lifestyle that us local wine-lovers live.

St. Francis Winery got to be the first Client experiencing the new design. They have been a fabulous Client to work with, as it is not their first time in the rodeo, and they are open to the magazine evolving as we evolve. We are excited to present this Fall's Wine Country Lifestyle, and invite you to flip through the pages of our digital version.

~ by Designer, Chelsea Bond 

Comment