Viewing entries tagged
creative

Do you have a small design budget? Here are 3 different ways to maximize your ROI

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

Social Media Promotion:

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy greatly increases your brand recognition. Think about it. These platforms allow you to engage with a broad audience of consumers beyond the walls of your business. Think BIG and implement SMALL. Starting with a small budget will allow you to execute a social media advertising campaign. You will immediately begin to see what ads are effective and what audience they are effective with. As you become more comfortable, fine tune your strategy and try increasing your budget.

Printed Piece:

The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Print media, such as direct mailers, catalogs and even magazines, allow for unlimited exposure. Tie-in some Targeted Print Advertising, and your promotional budget just got more efficient AND effective. Remember! Match your message with the interests of a niche print medium’s subscribers and you’ve got a win.

Photography:

We would like to argue that photography leads successful marketing campaigns. Having a solid gallery of photos to scatter across your social media platforms is a cost efficient way to stay relevant and engaged. Creating content marketing explosion plays one the major role in the business: It helps curate your own identity. Isn’t that fun? Professional photography has a major role in the marketing explosion. People usually remember visual memories more than reading text or listening to elevator pitches. Market your business by utilizing the skills of a professional photographer. It is one of the best methods out there to make your business stand out from the rest of the pack 

 

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Sit Back & Relax, We Have You Digitally Covered

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Sit Back & Relax, We Have You Digitally Covered

We have exciting news at Left Coast Marketing & Design LLC. Now offering digital marketing services!!!

What does this include? Well we have got you covered from writing website blogs, creating and executing email marketing campaigns, managing social media platforms from Twitter, Facebook, Instagram, Pinterest and LinkedIn. 

There is no need to worry anymore about staying on top of your digital marketing posts because we can do it for you, allowing you more time to get back to those important things higher up on your list! Give us a call today (707) 479-5385 or email us at info@leftcoastmarketing.com for a quote and more details to the DIGITAL MARKETING SERVICE! 

Full service creative agency specializing in Digital Marketing, Product Photography, Bottle Shots, Graphic Design, Web Design, Print Services & Custom Publishing. 

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A Look Into Lambert Bridge Photoshoots

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A Look Into Lambert Bridge Photoshoots

We worked on two photoshoots this year with Lambert Bridge. Both were full of creativity, inspiration and were driven through collaboration from their team and ours. Following up one of our latest blogs, Photography is Our Backbone, we wanted to share these two photoshoots with you because not only did we love every moment on set working with the creative team at Lambert Bridge, but we also were more than happy with the finished Photography

In January we shot with Lambert Bridge for their Gilfillan Cabernet. This is a special wine as only 75 cases were produced and it retails for $150 per bottle. They expected to sell only around 10 cases but ended up selling out within a month and a half. The 4 hour photoshoot was accompanied by Erika Lindstrom, Marketing Director at Lambert Bridge, and Shelby Kolbin, Wine Club Manager. They both had so much great input and inspiration for the look and feel of how the photographs should be. The images were dark, sexy, and moody. There is nothing more rewarding than when you can make your Client happy and feel like they've gotten everything and more of what they wanted. The images below are some of our favorite Beauty Shots from that day and they turned out so well they are now implemented throughout Lambert Bridge's website. Talk about utilizing Photography to its full extent. 

The second photoshoot we worked on with Lambert Bridge was only a few weeks ago. The fun thing about this shoot was that it took on a completely different feel and look than the Gilfillan shoot. This time we were shooting for their spring release wines including the Rose, Sauvignon Blanc and Malbec (one of their upcoming club release wines), as well as their club recipe. The Beauty Shots revealed a summery feel with brighter highlights and colors centering in on the product. After finishing this shoot we were craving the sun and a cool glass of their delicious wine. 

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