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Client Spotlight: Robert John Vineyards

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Client Spotlight: Robert John Vineyards

Robert John Vineyards is a limited production boutique winery located in Napa, California that specializes in the highest quality cabernet sauvignon and sauvignon blanc wines. RJV wines was founded in 2009 by Robert John Nowinski who took an interest to the wine culture when he was on a business trip in Napa Valley. Being an orthopedic surgeon from New Albany Ohio, he felt disconnected from the numerous wine enthusiasts that he was surrounded by on the trip and it bothered him that he was not able to converse with his colleagues about wine. Motivated and inspired by his experience in Napa, RJ decided to make learning about wine his new hobby. Once he had read all the wine books he could, he realized that the only true way to really immerse himself in the wine culture, was to go back to Napa. During his trips back to wine country RJ was able to meet with winemakers and vineyard managers who gave him exclusive insight on how wine is made and information on small producers in Napa Valley. Learning from winemakers, especially those who were doing things a little different from the norm, helped launch RJ’s career in wine.

In 2009 RJ was a man on a mission, he started calling grape growers and winemakers asking if he could purchase fruit and he had had his lawyer look into availability of possible names for his brand. RJ decided to use his own name to trademark his brand and so, RJV Vineyards was born.


RJV Vineyards has been a Left Coast Marketing Client since 2015 and we have had the pleasure of working with them during numerous projects including their recent trade show event where we helped them prepare by designing their tastings notes, expandable backdrop, wine club forms and email marketing campaigns! We also took the bottle shot photos that are used on their website.

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RJ looks at wine like art – and calls it, “a personal expression of self interest” and loves how wine is something that brings people together and creates experiences. We absolutely love working with RJV Vineyards and look forward to many more creative projects with them in the future!

By Sarah Seabourne

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Choosing the right creative agency is like choosing the right business partner

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Choosing the right creative agency is like choosing the right business partner

Choosing a creative agency to represent your unique brand is like taking on a business partner, and here at Left Coast Marketing & Design, we aim to approach every new client with dedicated service and expertise that gives your business the competitive edge. Print Services start with an idea or a concept. Our in house professionals will be ready to run with your print-ready file or, will work with you to develop the print item to meet your business needs.

We are a design & photography creative service agency that has a marketing mindset, which allows us to take our photographs and apply graphic design to the printed label design and product marketing collateral. With that said, Left Coast Marketing is here to help! We believe that there are 3 basic printed business essentials that every company should have, let's take a look...

Number 1:  Business Cards. Even with our modern lifestyle of everything digital, handing a prospect your business card can make your first meeting personal and genuine. A well designed business card is the first impression of your brand.

Number 2: Stationary. Like your business card, your stationery may be the first thing a prospect sees with your brand. Stationery is not only your letterhead, but may also include items like: envelope, labels, invoices, thank-you cards, and presentation folders. Stationery makes your business look professional and credible.

Number 3: Brochures. Brochures are versatile and can be distributed in racks, waiting rooms, mailed or handed out at trade shows. Your message can be focused and precise with a specific call to action. With short-run digital printing, brochure printing does not need to be a major expense.

Whether it's wine, retail, hospitality, specialty food & beverage or real estate, we are here to help you with your next print project!  A 10% discount will be given for ALL new clients and local Healdsburg businesses.  

 

 

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Client Spotlight: Frank Family Vineyards

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Client Spotlight: Frank Family Vineyards

Located in Napa Valley's historic Larkmead Winery, Frank Family Vineyards offers handcrafted wines that live up to the heritage of the land. Frank Family Vineyards is one of the most sought after tasting rooms in the Napa Valley. It has been voted best tasting room in the Napa Valley for 8 years in a row in the bay area's A-List competition.

Frank Family Vineyards has been a Left Coast Marketing client since September of 2016 and came to us with a vision of creating a custom magazine to offer their wine club members twice a month. Design and Custom Publishing, being our area of expertise, we were excited to turn this vision into reality. The custom magazine features; tasting notes for current wine releases, articles about winery staff and events wine pairing recipes and much more. This custom magazine was, and is, very important to everyone here on the Left Coast Marketing team, and is one of our favorite creative projects to produce.

During the end of 2017 Frank Family Vineyards created a blog feature that their wine club members really took to, the blog is a new way for their customers to connect with the winery; and a way for Frank Family to deliver a little bit of  Napa Valley into their homes. Frank Family plans to carry this fun, and engaging marketing initiative into 2018. Check out the Frank Family Blog here!

We have loved working with Lauren who is the Marketing Coordinator at Frank Family, when asked what their 2019 marketing goals are, she responded by saying, “All roads point to our 25th Anniversary. Our 2018 marketing is built around that—since our doors opened for business in 1993, we have done so much to create more than a place; more than a wine. We have created memories, experiences, and connections with people all over the world to last a lifetime. Rich and Leslie Frank are visionaries—they seek greatness in all that they do, down to every last detail. Todd Graff, General Manager and Winemaker, makes the vision into a reality. Our marketing this year will highlight how far we have come, as well as look forward to the next 25 years!” We love that so much,  congrats on 25 years from everyone here at Left Coast Marketing. 

Frank Family Vineyards continues to be one of our favorite clients here at Left Coast Marketing and we look forward to many more creative projects with them in the years to come.

By Sarah Seabourne

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

Social Media Promotion:

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy greatly increases your brand recognition. Think about it. These platforms allow you to engage with a broad audience of consumers beyond the walls of your business. Think BIG and implement SMALL. Starting with a small budget will allow you to execute a social media advertising campaign. You will immediately begin to see what ads are effective and what audience they are effective with. As you become more comfortable, fine tune your strategy and try increasing your budget.

Printed Piece:

The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Print media, such as direct mailers, catalogs and even magazines, allow for unlimited exposure. Tie-in some Targeted Print Advertising, and your promotional budget just got more efficient AND effective. Remember! Match your message with the interests of a niche print medium’s subscribers and you’ve got a win.

Photography:

We would like to argue that photography leads successful marketing campaigns. Having a solid gallery of photos to scatter across your social media platforms is a cost efficient way to stay relevant and engaged. Creating content marketing explosion plays one the major role in the business: It helps curate your own identity. Isn’t that fun? Professional photography has a major role in the marketing explosion. People usually remember visual memories more than reading text or listening to elevator pitches. Market your business by utilizing the skills of a professional photographer. It is one of the best methods out there to make your business stand out from the rest of the pack 

 

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How to Start Your 2018 Print Marketing on the Right Foot

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How to Start Your 2018 Print Marketing on the Right Foot

 Here we are in January 2018 all dressed up for the ball and looking for dance partners. Not only are we all excited about the new year, but we are also making plans for how our future successes will unfold throughout the year. Marketing plans, digital marketing plans, financial plans, personal plans… and everything in-between. At Left Coast Marketing & Design, there are also a lot of plans in the works and many of them are PRINT PROJECTS requiring a print budget to make marketing dreams come true. Will you be our dance partner? Let us show you our Magic Marketing Kit List and get you ready for 2018 ball!

Check out this list of key items that belong in a Marketing Kit, with explanations of WHY. We laid it out on a timeline of TOP priority first!

THE MAGIC MARKETING KIT LIST

  • BUSINESS CARDS - to reach you!

  • LINE SHEETS or TASTING NOTES - to review the description of your product with an image.

  • ORDER FORMS - to make their dreamy purchase a reality! One for retail and one for wholesale!

  • FOLDER - to put this all in, of course!

  • BROCHURE - to understand your story and get invested in choosing your product!

  • CLUB SIGN-UP SHEET - because everyone wants to join.

  • BOOKLET or CATALOG - to show how serious you are about your product.

  • STICKER - because everyone loves stickers.

As one of our main core values states, "project management is in our DNA." So when it comes to planning out print projects for the rest of the year, now is our time to help you set things into motion (if we haven't already done so). One of the best ways that we can help serve you is by providing examples of what has worked in the past. Today we are going to touch on one specific example. This is what we can call THE MARKETING KIT. It is the system that the customer will experience for a particular set of products, from the folder that they open up with your logo on it to the line sheets, price sheet, order sheet and possibly a booklet or a brochure and a sticker or something fun – to set the tone of expectation for your potential and existing customers. Nothing screams "we’ve got it together" more than a consistently designed approach with sales.

Now, we understand that upfront a Marketing Kit sounds like a big project. Tight budget? This is where we can help you prioritize what pieces need to happen first and what your timeline is. Then by the end of your timeline, there you have a shiny (or matte) piece of joy... aka MARKETING KIT.

Are we missing anything? Every industry is a little different, especially when working with distributors and retailers. Just remember, everyone loves stickers. And we are here to help you make this Magic Marketing Kit come to a reality.

 

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