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Design

Why a Logo Matters to YOUR Business

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Why a Logo Matters to YOUR Business

Everywhere you turn you are most likely going to see a brand’s logo. Whether you are at work, out and about in town, or even at home - logos surround you in your day-to-day routine. Take a second and look around you. It’s almost as if you can’t get away from them no matter how hard you try. Why are these pictures and words on products so important? Could you even imagine what your favorite product would be without that packaging design? As a business owner or a designer, it is very important to know what the purpose of a logo is and why it matters so much in making your business successful.

 

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The primary purpose of a logo is brand recognition.

You want to give people a visual representation of your brand. If it is compelling enough, it is something that will become ingrained in the minds of society and build success on the familiarity that people have with it. This one very special component of your company should be representative of your brand as a whole. Take the Nike Swoosh for example - when you see it, it is nearly impossible to NOT to think of their brand.

Logos should be looked at as a strategic business tool. As much as the designers of the world want to run wild and create the best piece of art for a business to use as their symbolic brand representation, it should have a strong strategic foundation to stand on. As you go into brand development and design mode, you might ask yourself, “How can this symbol stand out amongst the rest and does it have the potential to “play with the big dogs” like Nike and Apple?” The key here is not to overthink it. When developing the logo design, simplicity is often key. The nicest thing about having some type of non-typographic symbol as your logo is the universality it has. Not only can it develop brand recognition in its native place of creation, but it can become recognized in places and cultures world-wide.

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You want to design something easily identifiable to the consumers' eye.

Think of yourself walking down the busiest street in San Francisco, Healdsburg, Sonoma County, or any city big or small  - what brands catch your eye? Maybe the ones you are most familiar with, or the ones with the brightest colors and intriguing pictures… Whatever it is, these are all factors that should go into your design process. As David Airey says in his book Logo Design Love, “A logoless company is a faceless man.” This means so much in your business’ creative brand development and something that should not be overlooked or come as an afterthought. 

 

Brand logos often influence buyer decisions. When thinking of your logo as a business tool, communicating the brand’s values and any additional meaning may effectively elevate efforts on sales, digital marketing and design. Let’s pretend for a moment that you are at the grocery store shopping for coffee. Now, you might have your go-to, and if you don’t you might pick one that you are familiar with (even if it’s just the name brand). But, what if you wanted to try something new? The options are endless and how do you choose one? More often than not, consumers are influenced by brand packaging and design when in the decision making process. They are left (almost) clueless if unfamiliar with the brand and may only shop by logo design or packaging. The common question people ask themselves is, “What looks good?” It is crucial for business owners and the creative team to keep this in mind when working with the logo.

By understanding the role of a logo design in your brands' development, you will be able to create strong brand identities that will perform for the business, rather than just creating a pretty picture. The logo that you create will be seen on almost all print and digital tools used for your business, including business cards, Sales POS, newsletters, signage and more!

Are you looking for someone to help you strengthen your web presence with design and digital marketing? Take your business to new heights - let’s discuss working together!


Sources: Logo Design Love by David Airey, Canva, Fast Co. Design, Logoworks, Think Marketing Magazine, Left Coast Marketing & Design, Nike, McDonald's, Amazon, FedEx, Star Wars, Apple

By: Tara Valle

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Choosing the right creative agency is like choosing the right business partner

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Choosing the right creative agency is like choosing the right business partner

Choosing a creative agency to represent your unique brand is like taking on a business partner, and here at Left Coast Marketing & Design, we aim to approach every new client with dedicated service and expertise that gives your business the competitive edge. Print Services start with an idea or a concept. Our in house professionals will be ready to run with your print-ready file or, will work with you to develop the print item to meet your business needs.

We are a design & photography creative service agency that has a marketing mindset, which allows us to take our photographs and apply graphic design to the printed label design and product marketing collateral. With that said, Left Coast Marketing is here to help! We believe that there are 3 basic printed business essentials that every company should have, let's take a look...

Number 1:  Business Cards. Even with our modern lifestyle of everything digital, handing a prospect your business card can make your first meeting personal and genuine. A well designed business card is the first impression of your brand.

Number 2: Stationary. Like your business card, your stationery may be the first thing a prospect sees with your brand. Stationery is not only your letterhead, but may also include items like: envelope, labels, invoices, thank-you cards, and presentation folders. Stationery makes your business look professional and credible.

Number 3: Brochures. Brochures are versatile and can be distributed in racks, waiting rooms, mailed or handed out at trade shows. Your message can be focused and precise with a specific call to action. With short-run digital printing, brochure printing does not need to be a major expense.

Whether it's wine, retail, hospitality, specialty food & beverage or real estate, we are here to help you with your next print project!  A 10% discount will be given for ALL new clients and local Healdsburg businesses.  

 

 

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

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Do you have a small design budget? Here are 3 different ways to maximize your ROI

Social Media Promotion:

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy greatly increases your brand recognition. Think about it. These platforms allow you to engage with a broad audience of consumers beyond the walls of your business. Think BIG and implement SMALL. Starting with a small budget will allow you to execute a social media advertising campaign. You will immediately begin to see what ads are effective and what audience they are effective with. As you become more comfortable, fine tune your strategy and try increasing your budget.

Printed Piece:

The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Print media, such as direct mailers, catalogs and even magazines, allow for unlimited exposure. Tie-in some Targeted Print Advertising, and your promotional budget just got more efficient AND effective. Remember! Match your message with the interests of a niche print medium’s subscribers and you’ve got a win.

Photography:

We would like to argue that photography leads successful marketing campaigns. Having a solid gallery of photos to scatter across your social media platforms is a cost efficient way to stay relevant and engaged. Creating content marketing explosion plays one the major role in the business: It helps curate your own identity. Isn’t that fun? Professional photography has a major role in the marketing explosion. People usually remember visual memories more than reading text or listening to elevator pitches. Market your business by utilizing the skills of a professional photographer. It is one of the best methods out there to make your business stand out from the rest of the pack 

 

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How to Start Your 2018 Print Marketing on the Right Foot

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How to Start Your 2018 Print Marketing on the Right Foot

 Here we are in January 2018 all dressed up for the ball and looking for dance partners. Not only are we all excited about the new year, but we are also making plans for how our future successes will unfold throughout the year. Marketing plans, digital marketing plans, financial plans, personal plans… and everything in-between. At Left Coast Marketing & Design, there are also a lot of plans in the works and many of them are PRINT PROJECTS requiring a print budget to make marketing dreams come true. Will you be our dance partner? Let us show you our Magic Marketing Kit List and get you ready for 2018 ball!

Check out this list of key items that belong in a Marketing Kit, with explanations of WHY. We laid it out on a timeline of TOP priority first!

THE MAGIC MARKETING KIT LIST

  • BUSINESS CARDS - to reach you!

  • LINE SHEETS or TASTING NOTES - to review the description of your product with an image.

  • ORDER FORMS - to make their dreamy purchase a reality! One for retail and one for wholesale!

  • FOLDER - to put this all in, of course!

  • BROCHURE - to understand your story and get invested in choosing your product!

  • CLUB SIGN-UP SHEET - because everyone wants to join.

  • BOOKLET or CATALOG - to show how serious you are about your product.

  • STICKER - because everyone loves stickers.

As one of our main core values states, "project management is in our DNA." So when it comes to planning out print projects for the rest of the year, now is our time to help you set things into motion (if we haven't already done so). One of the best ways that we can help serve you is by providing examples of what has worked in the past. Today we are going to touch on one specific example. This is what we can call THE MARKETING KIT. It is the system that the customer will experience for a particular set of products, from the folder that they open up with your logo on it to the line sheets, price sheet, order sheet and possibly a booklet or a brochure and a sticker or something fun – to set the tone of expectation for your potential and existing customers. Nothing screams "we’ve got it together" more than a consistently designed approach with sales.

Now, we understand that upfront a Marketing Kit sounds like a big project. Tight budget? This is where we can help you prioritize what pieces need to happen first and what your timeline is. Then by the end of your timeline, there you have a shiny (or matte) piece of joy... aka MARKETING KIT.

Are we missing anything? Every industry is a little different, especially when working with distributors and retailers. Just remember, everyone loves stickers. And we are here to help you make this Magic Marketing Kit come to a reality.

 

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It's not the Wurst thing that's happened to us...

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It's not the Wurst thing that's happened to us...

Much like the rest of our community, we were were drawn to the Wurst by their use of witty tag lines and high reviews. Something about the location also drew us in. Maybe it was their giant sausage sculpture over the sidewalk or the neon EAT sign in the window. Or maybe it was their outdoor seating in the modern grange style…

Whatever it was, we are happy we found the Wurst. (It’s not the Wurst thing that’s happened to us!) Offering a variety of different menu choices, from their specialty sausages, burgers, and sandwiches, to salads with special house made dressing, the Wurst had our tastebuds just as intrigued as our first impressions. And for those who like craft beer, it’s one of our favorite places to grab a brewski, hard cider, or even a glass of wine.

Behind the scenes, there is more to tell. Started by owner Charles Bell, a Healdsburg local, the Wurst is turning 7 this year. That means Charles gets to celebrate 7+ years of health. Before he opened the restaurant, he had survived a late state throat cancer, which speaks to his passion for life and energy that goes into the restaurant. His story has provided hope and gratitude for those who walk in his door. What else did he do before the Wurst? Charles had an exciting several years of touring as a musician, completing chefs training at a culinary institute, and cooking with a catering crew for the Royal Family. This is when he decided to revisit his passion for entrepreneurship and the culinary arts, and the Wurst was born.

We are not only inspired by Charles’s story, but have also had the honor of working with him on his marketing materials. We met him at our local Steelhead Festival and ended up in conversation around his needs as a small business in Healdsburg. The Healdsburg market is like no other. Consumers don’t travel much off of the town square. The question for all businesses off the square is this: How do I get people in the door? Luckily, the Wurst was already busy, so the next question is: How do we get people to come back? And for Left Coast Marketing… how can we support an already-successful business? Well, there is one thing we specialize in as a creative agency, and that is our creativity! What makes creativity successful? CONSISTENCY. 

Charles agreed that he could use new print materials for his menu that has changed over the years. He was in execution mode, taping over old prices with new ones. In order to maintain consistency, he had to do this while in the pinch of taking orders and serving food! We took this as an opportunity to curate his restaurant with specially-designed menus in the form of signage, brochures, and decals. While staying true to his brand, we successfully designed matching (consistent) materials, to be seen from the walkers-by to the customers at the register. Now all of his materials have the same style, the prices match, and the menu items are the same. Next time you’re there, take a look! We look forward to more lunch meetings at the Wurst!

 

By Chelsea Bond & Sarah Seabourne

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