Viewing entries tagged
Bottle Shots

Client Spotlight: Robert John Vineyards

Comment

Client Spotlight: Robert John Vineyards

Robert John Vineyards is a limited production boutique winery located in Napa, California that specializes in the highest quality cabernet sauvignon and sauvignon blanc wines. RJV wines was founded in 2009 by Robert John Nowinski who took an interest to the wine culture when he was on a business trip in Napa Valley. Being an orthopedic surgeon from New Albany Ohio, he felt disconnected from the numerous wine enthusiasts that he was surrounded by on the trip and it bothered him that he was not able to converse with his colleagues about wine. Motivated and inspired by his experience in Napa, RJ decided to make learning about wine his new hobby. Once he had read all the wine books he could, he realized that the only true way to really immerse himself in the wine culture, was to go back to Napa. During his trips back to wine country RJ was able to meet with winemakers and vineyard managers who gave him exclusive insight on how wine is made and information on small producers in Napa Valley. Learning from winemakers, especially those who were doing things a little different from the norm, helped launch RJ’s career in wine.

In 2009 RJ was a man on a mission, he started calling grape growers and winemakers asking if he could purchase fruit and he had had his lawyer look into availability of possible names for his brand. RJ decided to use his own name to trademark his brand and so, RJV Vineyards was born.


RJV Vineyards has been a Left Coast Marketing Client since 2015 and we have had the pleasure of working with them during numerous projects including their recent trade show event where we helped them prepare by designing their tastings notes, expandable backdrop, wine club forms and email marketing campaigns! We also took the bottle shot photos that are used on their website.

RJJWines_Left_Coast_Marketing_Design.jpeg

RJ looks at wine like art – and calls it, “a personal expression of self interest” and loves how wine is something that brings people together and creates experiences. We absolutely love working with RJV Vineyards and look forward to many more creative projects with them in the future!

By Sarah Seabourne

Comment

Taking You on a Behind the Scenes Look to Product Photography

Comment

Taking You on a Behind the Scenes Look to Product Photography

Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process. 

Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.

"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot.  Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.

"Lighting is the most important!" 

With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey. 

The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs. 

One of the greatest challenges photographers face is making sure they are on the same page as the Client.  Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding. 

Comment

Wine Product Photography: Before & After

Comment

Wine Product Photography: Before & After

This particular wine bottle photography project was fun because we had to recreate the lighting setup, background, surface, and wine bottle lineup (we had 1 extra bottle) with a completely different set of photography props. Ultimately our client was pleased which is the most important thing, and we have a fun story for our BLOG. Mission accomplished!

Comment

Left Coast Marketing FREE Bottle Shot Facebook Promotion

Comment

Left Coast Marketing FREE Bottle Shot Facebook Promotion

We are super excited to kick off 2014 with an unprecedented offer that has been a year in the making…..for a limited time, if you are in need of professional, studio quality product photography and have NOT previously worked with Left Coast Marketing we are offering 1 FREE Bottle Shot. Really. No strings attached. Big bottles, small bottles, full bottles, empty bottles...anything with glass is fair game as far as we are concerned. And if you are one of our existing, loyal customers we are offering a FREE sample shot of our NEW Premium Label Shots lineup. Custom background and lighting included!

Comment