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Copywriting

A Catalog Among All Others

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A Catalog Among All Others

Through hard work, dedication and exquisite attention to detail our team and the Bright Event Rentals team completed the Product Catalog early this year. The catalog features superior products and inspiring photographs that showcase what Bright Event Rentals has to offer in a total of 272 pages. 

Bright Event Rentals in known for the distinctive fresh look they provide for event planners all over the region. They set the bar high and trends even higher. Everyone loves a good party and you can count on Bright Events to bring you exceptionally lovely products from all around the world. 

Marcy Joyce, Designer and Writer for Left Coast, along with the Left Coast Marketing Creative Services Team, played a key roll in the design of the catalog and helped transport it to its beautiful completion. 

"The Bright Event Rental catalog made me envy event planners with the selections they have available. It made my imagination run wild with possibilities that would be a unique expression of the hosts and the occasion. Any and every theme, style and mood can be conveyed to set the tone for classic timelessness, cottage victorian and casual modern chic—just to name a few—to create the most memorable occasion and leave a lasting impression. Everything needed for such an event, from furniture for adults and children to table settings, linens, climate control and supplies to comprise a caterer's dream kitchen are at your fingertips. 

Mary Noble was a delight to work with as we collaborated to present each section of available items to help event planners visualize the big day." -Marcy

Left Coast had a big part in the catalog between designing the pages to shooting all the product photography. It was a large-scale project that we took on and are proud with how it turned out. 

Take a virtual look inside the catalog! 

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Giving Thanks

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Giving Thanks

We have had an amazing year over at Left Coast Marketing. Since it is the season of giving thanks, we would like to give a HUGE shout out to some of our amazing clients that we have worked with this year. From Photography; bottle shots, beauty shots, event photography to Design & Print; catalogs, web design, newsletters, tasting notes and so on...we would not be here without you. So, Thank you.... Bright Event Rentals, Trentadue Winery, Benziger Family Winery, Corley Family Wines, Naked Wines, Penrose Hill, Artesa Vineyards, Bacigalupi Vineyards, Frank Family Vineyards, St. Francis Winery and Papapietro Perry

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Advertising the Left Coast Way

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Advertising the Left Coast Way

While we love designing and creating tasting notes, holiday catalogs, magazine articles, websites and so on for our fabulous clients, occasionally and most recently we have adventured into designing advertisements. As tricky as they can be, over at Left Coast Marketing, we like to speak to our clients customers the way their wine does...full of body and character. 

Each ad we create has to stand for our clients brand, name and character. While trying not to get too carried away with fun brainstorming, we dedicate our time to really relating the message our clients want for their customers. 

Recently we have worked on a print design ad for Trentadue Winery. Below the Trentadue ad was for the Press Democrat highlighting the 2016 Sonoma County Harvest Festival. On the right we designed an ad for Bellwether Farms which was featured in the Spring 2014 edition of Wine Country Lifestyle, our custom published magazine.

We are a graphic, print, web, and advertising design team trained to change, manipulate and recreate masterpieces...because we always want to get it perfect in the end. 

While the wine industry is our speciality we still love to reach out and expand our talent to businesses in need of design. Below are ads we created for A Dream Wedding & Cline Family Cellars which was featured in Wine Spectator Magazine. Businesses always need to be putting themselves out there and we want to be there to help do it in a creative way. 

~ by Digital Marketing Coordinator, Mallory Anderson 

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Behind the Scenes of Our Magazine

When it comes to Custom Publishing, I cannot stress enough to our Clients that this is the most cost effective way to get a message across to their audience. Wine Country Lifestyle magazine, our unique twist on Custom Publishing, offers something that a simple newsletter cannot do... not to mention the sense of community that the magazine portrays. 

When having a newsletter sample next to a Custom Publishing piece, it is clear that the audience will want to pick up the magazine first.  From personalized articles to the latest lifestyle trends in Sonoma County and Napa Valley, it keeps the mind engaged – which is exactly what we want from your consumers. The best part is, most commonly, Custom Publishing is less expensive than the typical newsletter. This is also a great way to stand out from the everyday winery that sends out a newsletter that ends up as bathroom material. I mean – come on, a magazine will stay on the coffee table or front desk for everyone to view. 

I love that Wine Country Lifestyle offers Custom Pages, just for the Client to be featured. Ultimately, the entire magazine features this Client on the front and back cover, as well as 4 additional Custom Pages. Two of these pages are the centerfold, inviting the OOOO and AAHHH factor. 

As a Designer for the Custom Pages, I find myself creating the center spread as I would for a pin up. When flipping to that center page, one cannot stop looking at it! A little bit of drool makes itself present as you wish that wine was in your collection already. Gotta have it, gotta have it! 

Another exciting element we added to the Custom Pages are Templates. We have created Templates for a fun and easy way to pick the general layout and look of a Client's Custom Pages. This creates a completely customized look for the Client and makes this easier on the design team; it is a win win! 

Wine Country Lifestyle is also all about the community in which your winery or small business stands in. With the magazine featuring over 5 local businesses in each issue, it shows the support and relationships within small businesses and big wineries. This is what Wine Country is all about. 

In essence of supporting our community, we are offering a Summer Promotion.  New Clients receive 10% off of their fully customized Wine Country Lifestyle magazine, showcasing their company or small business. We love meeting new Clients as it always bring new perspective on, well…everything. What can we say, we are winos and foodies, love who you work with right? 

~ by Designer, Alicia Connell

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