When it comes to Custom Publishing, I cannot stress enough to our Clients that this is the most cost effective way to get a message across to their audience. Wine Country Lifestyle magazine, our unique twist on Custom Publishing, offers something that a simple newsletter cannot do... not to mention the sense of community that the magazine portrays.
When having a newsletter sample next to a Custom Publishing piece, it is clear that the audience will want to pick up the magazine first. From personalized articles to the latest lifestyle trends in Sonoma County and Napa Valley, it keeps the mind engaged – which is exactly what we want from your consumers. The best part is, most commonly, Custom Publishing is less expensive than the typical newsletter. This is also a great way to stand out from the everyday winery that sends out a newsletter that ends up as bathroom material. I mean – come on, a magazine will stay on the coffee table or front desk for everyone to view.
I love that Wine Country Lifestyle offers Custom Pages, just for the Client to be featured. Ultimately, the entire magazine features this Client on the front and back cover, as well as 4 additional Custom Pages. Two of these pages are the centerfold, inviting the OOOO and AAHHH factor.
As a Designer for the Custom Pages, I find myself creating the center spread as I would for a pin up. When flipping to that center page, one cannot stop looking at it! A little bit of drool makes itself present as you wish that wine was in your collection already. Gotta have it, gotta have it!
Another exciting element we added to the Custom Pages are Templates. We have created Templates for a fun and easy way to pick the general layout and look of a Client's Custom Pages. This creates a completely customized look for the Client and makes this easier on the design team; it is a win win!
Wine Country Lifestyle is also all about the community in which your winery or small business stands in. With the magazine featuring over 5 local businesses in each issue, it shows the support and relationships within small businesses and big wineries. This is what Wine Country is all about.
In essence of supporting our community, we are offering a Summer Promotion. New Clients receive 10% off of their fully customized Wine Country Lifestyle magazine, showcasing their company or small business. We love meeting new Clients as it always bring new perspective on, well…everything. What can we say, we are winos and foodies, love who you work with right?
~ by Designer, Alicia Connell