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Is Your Website ADA Compliant? We can help!

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Hello Left Coasters! If you already know that you need HELP to ensure your website is ADA Compliant then please send us a request and we can provide a formal quote for as low as $900 (depending on # web pages, Ecommerce platform, etc.) Once we are finished updating your website to be ADA Compliant you can show off the fancy stamp above on your website! Want to see an example of an ADA Compliant website? Here is a link to one of our favorite web design clients -> Monticello Vineyards

And for those of you who are unaware of such laws and want to determine if your website is required by law to be ADA Compliant, we recommend you FIRST discuss with your attorney to better understand your specific business requirements. To help get that conversation started we have included some information below which was recently pulled from www.businessnewsdaily.com. Check it out…and let us help you get back to your day job!

Is Your Website ADA Compliant?

  • The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities.

  • Web content should be accessible to the blind, deaf, and those who must navigate by voice, screen readers or other assistive technologies.

  • Businesses that fall under Title I, those that operate 20 or more weeks per year with at least 15 full-time employees, or Title III, those that fall under the category of "public accommodation," are covered by the ADA.

  • There are no clear regulations defining website accessibility.

  • Is Your Website ADA Compliant?Failure to create an ADA-compliant weIs Your Website ADA Compliant?bsite could open a business to lawsuits, financial liabilities and damage to your brand reputation.

Which businesses are required to comply with the ADA?

The first thing to understand about the ADA is which businesses are required to comply. Under Title I of the ADA, any business with at least 15 full-time employees that operates for 20 or more weeks every year is covered by the law. Under Title III, businesses that fall into the category of "public accommodation," such as hotels, banks and public transportation, are also required to comply. That means the entirety of the law applies, from physical considerations to digital accommodations. If your business falls under either Title I or Title III of the ADA and you do not believe you are compliant, consult with a disability lawyer and explore your options.

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Are you ready for Christmas (in July)?

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Are you ready for Christmas (in July)?

Get Your Holiday Campaigns Ready Early This Year

It’s 100 degrees and all through the office, all our designers were stirring, it was a Pre-Holiday Caucus.

Ok, you may think we’re crazy with this holiday talk as we sit sweating through the early stages of summer. But getting ahead of your holiday campaign business planning now, will save you time, money, and energy when the season is in fully swing.

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Here some things to think about to prevent a real Nightmare Before Christmas.  

Print Design and Design Production: Inserts and brochures and order forms, Oh My! Don’t fear the volume of pending print materials you’ll need. You have access to the best print services and prices courtesy of Left Coast Printing. That means from kick-off to concept to print design to delivery of your holiday catalog and beyond, we have a full-service print design and production program set up so all you need to do is sit back and enjoy that hot chocolate. Extra whip, right?

 Start Making Your List. We’ll Check It Twice.

o   Holiday Cards

o   Shipment Inserts

o   Order Forms

o   Postcards

o   Holiday Catalogs

Product Photography: Our Studio Photography team is at the ready to get those product photos shot so you can be ready to post, add photos to graphic designs, and update your website with your latest product releases and special holiday product photography. That’s a wrap(ping paper)!

Digital Marketing: The summer months are perfect for brainstorming and getting budgets lined up for your supporting digital marketing campaigns. Whether you’re pushing for corporate gifting, a holiday gala, or a special holiday gift set, let’s talk about the most efficient spend of your end of year marketing budget for the most effective digital marketing channel. We’ll set it up, and come holiday time, you’ll be ready to jingle all the way.  

o   SEO – now is the time to start implementing best SEO practices so your website is primed and ready to search! We’ll put our keyword elves to work.

o   Content Marketing – we are ready to build your blog and email content so everything is ready to send with a click of a button. Just add gumdrops.

o   Native Advertising – your campaign concept is the Gingerbread House, and Native Advertising is the icing that puts it all together. Let’s put your biggest initiative to the world wide web with custom content, paid traffic, and a concept that converts! 

 Ready, Set, Rudolph! Get on board with our pre-holiday planning by sending us a note here. This is the year you are so ahead of the game, and we’re looking forward to spreading holiday cheer with you (right after we finish this beer in our board shorts…).

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Got Any Advice for Managing Negative Online Reviews?

Below is a snippet from a recent BLOG post from our Digital Advertising partner and content marketing platform Vici Media…..

“Business owner responses to online reviews allow you to build relationships with customers, but they’re also public. When replying to your customers, particularly for negative reviews, keep the following guidelines in mind:

  1. Be nice. Don’t get personal. This isn’t just a guideline—it’s also a good idea as a business owner. It’s difficult to win an argument with a frustrated customer, and you want to avoid burning bridges. Keep your responses useful, readable, and courteous.

  2. Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.

  3. THANK YOUR REVIEWERS! Respond to happy reviewers (and even the not so happy reviewers) when you have new or relevant information to share. You don’t need to thank every reviewer publicly, since each response reaches lots of customers.

  4. Don’t be a salesperson. Don’t be that guy. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not have learned from their first visit.

>>> To check out the full post from Vici Media you can find it HERE.

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Talk Digital Marketing To Me…

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Talk Digital Marketing To Me…

The internet waits for no one. That’s why we have ramped up our Digital Marketing services here at Left Coast in our efforts to really be your one-stop-shop for everything your brand needs. Plus, we’re pretty fun to have a beer with too…what more could you ask for?

Speaking of that beer, let’s grab a cold one and review exactly what you need…

Email Marketing

From template design to content creation and copywriting, our creative team of designers and copywriters and here to get your email campaigns on schedule and have them start working FOR you. We’re in the age of automation, are we not? Bring on the robots!

  • Monthly, bi-weekly or weekly email campaigns designed around your sales goals

  • Content creation for automated bounce-back email responses to welcome new subscribers

  • Template designs for plug-and-play use for your whole team

Native Advertising

There are a lot of ways you can spend your advertising dollars. Some of them work…most of them don’t get you the results you imagined. That’s why as an agency, we’ve added Native Advertising to our list of services, because it is the top advertising format that delivers real results. 

What exactly is Native Advertising? We’re glad you asked. Today’s buyers are trained to ignore ads that “look like ads.” As a result, Native Advertising is designed to be an ad that is designed to match the look, feel and context of the site where it is being viewed.

Left Coast has partnered with a premium media wholesaler that serves up top-shelf advertising buys. Paired with custom content created to bring your brand to life, we bring impressions and clicks to campaigns designed to attract new buyers, build your email lists, and drive traffic to your site.

Let us show you how we’re making Native Advertise easy like Sunday morning with an intro call to learn more. Drop us a line.

Reputation Management:

You might have seen the news as we rolled out our newest LCM partnership with Review Anchor. Managing your online reputation can make or break your business. That’s why we are partnering with this brilliant platform to manage the reviews for your business in the most user-friendly and cost-effective way we’ve ever seen. 

Review Anchor allows customers to submit their reviews and allows you as a business to manage the best and brightest reviews to the top. You have the opportunity to filter out “bad” reviews and engage customers who had a less-than-desirable experience directly. Bring on those 5 Star reviews, baby, we’re here to play!

Web Design:

At Left Coast, we are all about building blocks (it was all that LEGO training we did as kids) and setting your brand up for success starts at the foundation. In this case, that foundation for your brand online is an optimized website with clean, user-friendly design. Our Web Designers specialize in Wordpress and Squarespace websites to give you a modern, professional website update. 

Not into starting from scratch? That’s ok! We also work with your current site to make sure it is performing to the best of its abilities with services like:

  • SEO website analysis: let us take a look underneath the hood of your site to make it even easier for new customers to find you online.

  • Website ADA Compliance: As of January 2018, laws governing online compliance were set into place that requires your website to be perceivable, operable, understandable and robust to meet ADA Standards. Is your site up to par? We can help.

If you’re not sure where to start, don’t worry…let us be your Guide Dog for a bright shiny future for your online brand!

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