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Got Any Advice for Managing Negative Online Reviews?

Below is a snippet from a recent BLOG post from our Digital Advertising partner and content marketing platform Vici Media…..

“Business owner responses to online reviews allow you to build relationships with customers, but they’re also public. When replying to your customers, particularly for negative reviews, keep the following guidelines in mind:

  1. Be nice. Don’t get personal. This isn’t just a guideline—it’s also a good idea as a business owner. It’s difficult to win an argument with a frustrated customer, and you want to avoid burning bridges. Keep your responses useful, readable, and courteous.

  2. Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.

  3. THANK YOUR REVIEWERS! Respond to happy reviewers (and even the not so happy reviewers) when you have new or relevant information to share. You don’t need to thank every reviewer publicly, since each response reaches lots of customers.

  4. Don’t be a salesperson. Don’t be that guy. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not have learned from their first visit.

>>> To check out the full post from Vici Media you can find it HERE.

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Talk Digital Marketing To Me…

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Talk Digital Marketing To Me…

The internet waits for no one. That’s why we have ramped up our Digital Marketing services here at Left Coast in our efforts to really be your one-stop-shop for everything your brand needs. Plus, we’re pretty fun to have a beer with too…what more could you ask for?

Speaking of that beer, let’s grab a cold one and review exactly what you need…

Email Marketing

From template design to content creation and copywriting, our creative team of designers and copywriters and here to get your email campaigns on schedule and have them start working FOR you. We’re in the age of automation, are we not? Bring on the robots!

  • Monthly, bi-weekly or weekly email campaigns designed around your sales goals

  • Content creation for automated bounce-back email responses to welcome new subscribers

  • Template designs for plug-and-play use for your whole team

Native Advertising

There are a lot of ways you can spend your advertising dollars. Some of them work…most of them don’t get you the results you imagined. That’s why as an agency, we’ve added Native Advertising to our list of services, because it is the top advertising format that delivers real results. 

What exactly is Native Advertising? We’re glad you asked. Today’s buyers are trained to ignore ads that “look like ads.” As a result, Native Advertising is designed to be an ad that is designed to match the look, feel and context of the site where it is being viewed.

Left Coast has partnered with a premium media wholesaler that serves up top-shelf advertising buys. Paired with custom content created to bring your brand to life, we bring impressions and clicks to campaigns designed to attract new buyers, build your email lists, and drive traffic to your site.

Let us show you how we’re making Native Advertise easy like Sunday morning with an intro call to learn more. Drop us a line.

Reputation Management:

You might have seen the news as we rolled out our newest LCM partnership with Review Anchor. Managing your online reputation can make or break your business. That’s why we are partnering with this brilliant platform to manage the reviews for your business in the most user-friendly and cost-effective way we’ve ever seen. 

Review Anchor allows customers to submit their reviews and allows you as a business to manage the best and brightest reviews to the top. You have the opportunity to filter out “bad” reviews and engage customers who had a less-than-desirable experience directly. Bring on those 5 Star reviews, baby, we’re here to play!

Web Design:

At Left Coast, we are all about building blocks (it was all that LEGO training we did as kids) and setting your brand up for success starts at the foundation. In this case, that foundation for your brand online is an optimized website with clean, user-friendly design. Our Web Designers specialize in Wordpress and Squarespace websites to give you a modern, professional website update. 

Not into starting from scratch? That’s ok! We also work with your current site to make sure it is performing to the best of its abilities with services like:

  • SEO website analysis: let us take a look underneath the hood of your site to make it even easier for new customers to find you online.

  • Website ADA Compliance: As of January 2018, laws governing online compliance were set into place that requires your website to be perceivable, operable, understandable and robust to meet ADA Standards. Is your site up to par? We can help.

If you’re not sure where to start, don’t worry…let us be your Guide Dog for a bright shiny future for your online brand!

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Connect With Clients This Holiday Season

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Connect With Clients This Holiday Season

The holidays season provides so many opportunities to connect with your clients and prospects. As your go-to creative agency, we are here to support you in creating fun and festive marketing to make the most of this time of year!

Need some inspiration? We’ve got your Pre-Holiday Checklist to make sure you don’t miss any opportunity to connect with potential customers.

Already know what you need?
Set up a kick-off meeting with us!

Here's our Pre-Holiday Checklist with all the tools you need to finalize your campaigns for the season:


Kick off the design of that print project you’ve been putting off 

Channel your inner Geppetto and let’s turn that idea into a REAL BOY. Left Coast has brought our print brokerage in-house which means our design team can go from concept to approval to print production in our most streamlined process ever. Faster delivery and exceptional quality control that comes in on-budget…who doesn’t want more of that?

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We’ve got all kinds of ideas to help you create great marketing collateral like:

  • A holiday postcard

  • Wine Club Inserts

  • Bottle collars for retail placements

  • Event invites to holiday parties

  • Signage for special on-site releases 

  • Festive tasting-room collateral


Ditch the iPhone pics and bring
in the A-Team. 

We love our iPhones like the best of them (except Jon. He has a Google phone. Whatever, Jon) but when it comes to photography to represent your brand, your product deserves the star treatment. Our in-house Studio Photography team knows pictures are worth a thousand dollars…er…words.  Did we mention we are one of the most affordable agency photographers in Wine Country?

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From Bottle Shots for holiday promotions to festive table-top pictures for social campaigns, our team has their shutter-fingers at the ready to deliver beautiful brand photos for the season.


Get ahead of the reindeer games with advance Digital planning

Are you there Internet? It’s us, the marketing department. It seems like every day there is more ways to advertise your business online. Social media, email marketing, digital campaigns, OH MY! We’re here to get you ahead of the game (and make you look good) cooking up everything you need to bring your brand online.

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This 3-step process is easier than Aunt Connie’s turkey gravy recipe:

  1. Put on your decision-making pants: What do you want to achieve? More online sales? A boost in newsletter subscribers? Better online reviews? 

  2. Establish a budget: What do we have to work with for a monthly campaign? Think in sets of 3 months at a time. 

  3. Schedule a call with us: We will introduce our latest and greatest digital advertising services ready to make you look like the marketing bada$$ we know you truly are.

We’re even ready to sweeten the deal. Book a kick-off meeting to talk about your digital marketing plans with us by NOVEMBER 15th and we’ll give you 10% off your project

And just like that, you’re ready for the holidays and might even have some extra weekend time with the family instead of slaving away at your desk. Isn’t that what the holidays are really about? That, and wine. Definitely plenty of wine. 

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Client Spotlight: ZO Wines Estate

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Client Spotlight: ZO Wines Estate

Tucked away in the beautiful Dry Creek Valley is one of the most amazing wine regions in Sonoma County. Known for its robust Zinfandel wines and crisp Sauvignon Blancs, there is a quaint and emerging winery estate we consider to be one of the hidden gems of the wine industry region. Whether a local or a visitor to the Bay Area or Wine Country, this unique farm stay experience is a MUST-DO!

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The Left Coast Marketing & Design Team was lucky enough to help David Eckert’s vision of ZO Wines come to life through brand development, strategic repositioning, logo design, and reputation management. Taking two very different previous concepts which included a winery and an inn and integrating them together as one resulted in the creation of this “farm stay” concept - a concept on which they pride themselves and the experience they deliver for guests.

 

David Eckert, owner and winemaker of ZO Wines, partnered with Daniel Baron, former Director of winemaking at Silver Oak, to create and deliver the ultimate experience to the Dry Creek Valley. While the term 'farm stay' is relatively new to Americans, the media is covering it in greater depth in  this unique european-style experience, also known as agritourism. ZO Winery & Estate is a sustainable and environmentally cautious program promoting the four main attributes of the overall farm stay experience: stay, taste, learn, and explore.


Taste:

Opening in the beginning of March, ZO released their first ever limited wine, 2016 ‘3232’ Zinfandel, which is an ode to the plot of land on which the winery sits. Being ever cautious of their footprint on the land, and the exclusivity of the farm stay, ZO Wines offer tastings by appointment only. Another really cool feature of ZO is their wine club program! Through the program, guests have the opportunity to be apart of the Founders Club at ZO Wines and be among the first few in the club, receiving their delicious, limited quantity wine throughout the year at volume discounts that can also be applied to room rentals.

Unlike most wineries, wine is not the only thing ZO Wines has to taste! During the farm stay experience, Zo Wines can cater guests a boxed lunch or meal, or guests can cook their own farm-to-table style dinners with the fully equipped kitchen with freshly picked veggies from their garden! The unique garden program allows visitors to forage for fresh ingredients to complement every meal during the farm stay!

 

Stay:

Sitting on roughly 15 acres of lush land, the ZO Wines team is ever mindful of their ecological footprint. The estate runs entirely on solar power, permitting only a limited number of guests on the property at any given time to preserve the natural land. With individual rooms for rent, combinable in numerous ways up to including the whole house,  couples, families, and friends can enjoy a quiet day and evening on the estate with access to the house’s common areas. This experience includes the kitchen, living room, dining room, and breakfast nook along with a great BBQ area, fire pit, and two outdoor patios/porches providing guests with multiple gorgeous views of the vineyards. Did someone say sunset dinner on the vineyard?  We’re in!

Learn:

There is so much to learn at ZO Wines. They have so much appreciation for their land and what that gift brings to them and their guests. They want to highlight and share everything they can with their visitors to make the ZO experience the ultimate educational and agricultural based farm stay in Sonoma County.

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The ZO Wines Team created a sensory workshop tasting, where the walls are broken down and suddenly wine tasting becomes less intimidating. Guests learn to connect their senses to their vocabulary to better express tastes and aromas being sensed. The experience exposes visitors to the many aromas of wine and how to identify them in different varietals. The experience also includes an exclusive wine tasting of the many boutique wines from Zo Wines paired with small bites to highlight the experience.

When visiting the estate, guests will notice the production facility is quite small and there aren’t many buildings on the property. In an effort to reduce their footprint on the land, they recycled many of the  empty spaces in their facility, locating all of their equipment in one building rather than building more on the untouched land - a fact they are very proud of at ZO Wines.

 

Explore:

This is where the adventure really gets fun! Exploring is one of our favorite aspects of winery experiences - it gives visitors a behind the scenes look at where and how the grapes are grown and how the wine is made. As an important aspect of the ZO Wines farm stay experience, they offer tours led through the estate vineyard, followed by a visit to the winery and cellars. Guests then finish the tour in one of the well-styled tasting lounges or on the lovely shaded patio deck or lawns where they enjoy one of the incredible sensory tastings!

The adventures don’t stop with ZO Wines! They are so proud to be apart of the Dry Creek Valley AVA Community, they want their guests to enjoy ALL Sonoma has to offer, and will customize tours to guests’ wine preferences, taking them to visit all the best neighboring wineries. Don’t want to be driven around, but prefer to bike in the heart of one of the best biking areas in Sonoma?      ZO Wines offers bike rentals as well. ZO not only wants you to have the best overnight stay, but also the best overall trip!

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ZO Wines has a lot of great things planned for the future and we can’t wait to see this place grow! We have been happy to work with such a mindful team and highly recommend you check out this spot!


“The Left Coast Marketing & Design team has been such a pleasure to work with on the ZO Wines Brand Development project. Their creative and easy to work with team helped us to integrate 2 brands into what is now ZO Wines. It’s clear to us that without Left Coast Marketing’s creative and experienced team we would not have been able to create such a compelling brand identity. The team was wonderful to work with and is very clear that each and every one of them loves what they do."
-David Eckert, Owner Winemaker, ZO Wines

 

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