Are you ready for Christmas (in July)?

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Are you ready for Christmas (in July)?

Get Your Holiday Campaigns Ready Early This Year

It’s 100 degrees and all through the office, all our designers were stirring, it was a Pre-Holiday Caucus.

Ok, you may think we’re crazy with this holiday talk as we sit sweating through the early stages of summer. But getting ahead of your holiday campaign business planning now, will save you time, money, and energy when the season is in fully swing.

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Here some things to think about to prevent a real Nightmare Before Christmas.  

Print Design and Design Production: Inserts and brochures and order forms, Oh My! Don’t fear the volume of pending print materials you’ll need. You have access to the best print services and prices courtesy of Left Coast Printing. That means from kick-off to concept to print design to delivery of your holiday catalog and beyond, we have a full-service print design and production program set up so all you need to do is sit back and enjoy that hot chocolate. Extra whip, right?

 Start Making Your List. We’ll Check It Twice.

o   Holiday Cards

o   Shipment Inserts

o   Order Forms

o   Postcards

o   Holiday Catalogs

Product Photography: Our Studio Photography team is at the ready to get those product photos shot so you can be ready to post, add photos to graphic designs, and update your website with your latest product releases and special holiday product photography. That’s a wrap(ping paper)!

Digital Marketing: The summer months are perfect for brainstorming and getting budgets lined up for your supporting digital marketing campaigns. Whether you’re pushing for corporate gifting, a holiday gala, or a special holiday gift set, let’s talk about the most efficient spend of your end of year marketing budget for the most effective digital marketing channel. We’ll set it up, and come holiday time, you’ll be ready to jingle all the way.  

o   SEO – now is the time to start implementing best SEO practices so your website is primed and ready to search! We’ll put our keyword elves to work.

o   Content Marketing – we are ready to build your blog and email content so everything is ready to send with a click of a button. Just add gumdrops.

o   Native Advertising – your campaign concept is the Gingerbread House, and Native Advertising is the icing that puts it all together. Let’s put your biggest initiative to the world wide web with custom content, paid traffic, and a concept that converts! 

 Ready, Set, Rudolph! Get on board with our pre-holiday planning by sending us a note here. This is the year you are so ahead of the game, and we’re looking forward to spreading holiday cheer with you (right after we finish this beer in our board shorts…).

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Got Any Advice for Managing Negative Online Reviews?

Below is a snippet from a recent BLOG post from our Digital Advertising partner and content marketing platform Vici Media…..

“Business owner responses to online reviews allow you to build relationships with customers, but they’re also public. When replying to your customers, particularly for negative reviews, keep the following guidelines in mind:

  1. Be nice. Don’t get personal. This isn’t just a guideline—it’s also a good idea as a business owner. It’s difficult to win an argument with a frustrated customer, and you want to avoid burning bridges. Keep your responses useful, readable, and courteous.

  2. Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.

  3. THANK YOUR REVIEWERS! Respond to happy reviewers (and even the not so happy reviewers) when you have new or relevant information to share. You don’t need to thank every reviewer publicly, since each response reaches lots of customers.

  4. Don’t be a salesperson. Don’t be that guy. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not have learned from their first visit.

>>> To check out the full post from Vici Media you can find it HERE.

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Talk Digital Marketing To Me…

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Talk Digital Marketing To Me…

The internet waits for no one. That’s why we have ramped up our Digital Marketing services here at Left Coast in our efforts to really be your one-stop-shop for everything your brand needs. Plus, we’re pretty fun to have a beer with too…what more could you ask for?

Speaking of that beer, let’s grab a cold one and review exactly what you need…

Email Marketing

From template design to content creation and copywriting, our creative team of designers and copywriters and here to get your email campaigns on schedule and have them start working FOR you. We’re in the age of automation, are we not? Bring on the robots!

  • Monthly, bi-weekly or weekly email campaigns designed around your sales goals

  • Content creation for automated bounce-back email responses to welcome new subscribers

  • Template designs for plug-and-play use for your whole team

Native Advertising

There are a lot of ways you can spend your advertising dollars. Some of them work…most of them don’t get you the results you imagined. That’s why as an agency, we’ve added Native Advertising to our list of services, because it is the top advertising format that delivers real results. 

What exactly is Native Advertising? We’re glad you asked. Today’s buyers are trained to ignore ads that “look like ads.” As a result, Native Advertising is designed to be an ad that is designed to match the look, feel and context of the site where it is being viewed.

Left Coast has partnered with a premium media wholesaler that serves up top-shelf advertising buys. Paired with custom content created to bring your brand to life, we bring impressions and clicks to campaigns designed to attract new buyers, build your email lists, and drive traffic to your site.

Let us show you how we’re making Native Advertise easy like Sunday morning with an intro call to learn more. Drop us a line.

Reputation Management:

You might have seen the news as we rolled out our newest LCM partnership with Review Anchor. Managing your online reputation can make or break your business. That’s why we are partnering with this brilliant platform to manage the reviews for your business in the most user-friendly and cost-effective way we’ve ever seen. 

Review Anchor allows customers to submit their reviews and allows you as a business to manage the best and brightest reviews to the top. You have the opportunity to filter out “bad” reviews and engage customers who had a less-than-desirable experience directly. Bring on those 5 Star reviews, baby, we’re here to play!

Web Design:

At Left Coast, we are all about building blocks (it was all that LEGO training we did as kids) and setting your brand up for success starts at the foundation. In this case, that foundation for your brand online is an optimized website with clean, user-friendly design. Our Web Designers specialize in Wordpress and Squarespace websites to give you a modern, professional website update. 

Not into starting from scratch? That’s ok! We also work with your current site to make sure it is performing to the best of its abilities with services like:

  • SEO website analysis: let us take a look underneath the hood of your site to make it even easier for new customers to find you online.

  • Website ADA Compliance: As of January 2018, laws governing online compliance were set into place that requires your website to be perceivable, operable, understandable and robust to meet ADA Standards. Is your site up to par? We can help.

If you’re not sure where to start, don’t worry…let us be your Guide Dog for a bright shiny future for your online brand!

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Connect With Clients This Holiday Season

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Connect With Clients This Holiday Season

The holidays season provides so many opportunities to connect with your clients and prospects. As your go-to creative agency, we are here to support you in creating fun and festive marketing to make the most of this time of year!

Need some inspiration? We’ve got your Pre-Holiday Checklist to make sure you don’t miss any opportunity to connect with potential customers.

Already know what you need?
Set up a kick-off meeting with us!

Here's our Pre-Holiday Checklist with all the tools you need to finalize your campaigns for the season:


Kick off the design of that print project you’ve been putting off 

Channel your inner Geppetto and let’s turn that idea into a REAL BOY. Left Coast has brought our print brokerage in-house which means our design team can go from concept to approval to print production in our most streamlined process ever. Faster delivery and exceptional quality control that comes in on-budget…who doesn’t want more of that?

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We’ve got all kinds of ideas to help you create great marketing collateral like:

  • A holiday postcard

  • Wine Club Inserts

  • Bottle collars for retail placements

  • Event invites to holiday parties

  • Signage for special on-site releases 

  • Festive tasting-room collateral


Ditch the iPhone pics and bring
in the A-Team. 

We love our iPhones like the best of them (except Jon. He has a Google phone. Whatever, Jon) but when it comes to photography to represent your brand, your product deserves the star treatment. Our in-house Studio Photography team knows pictures are worth a thousand dollars…er…words.  Did we mention we are one of the most affordable agency photographers in Wine Country?

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From Bottle Shots for holiday promotions to festive table-top pictures for social campaigns, our team has their shutter-fingers at the ready to deliver beautiful brand photos for the season.


Get ahead of the reindeer games with advance Digital planning

Are you there Internet? It’s us, the marketing department. It seems like every day there is more ways to advertise your business online. Social media, email marketing, digital campaigns, OH MY! We’re here to get you ahead of the game (and make you look good) cooking up everything you need to bring your brand online.

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This 3-step process is easier than Aunt Connie’s turkey gravy recipe:

  1. Put on your decision-making pants: What do you want to achieve? More online sales? A boost in newsletter subscribers? Better online reviews? 

  2. Establish a budget: What do we have to work with for a monthly campaign? Think in sets of 3 months at a time. 

  3. Schedule a call with us: We will introduce our latest and greatest digital advertising services ready to make you look like the marketing bada$$ we know you truly are.

We’re even ready to sweeten the deal. Book a kick-off meeting to talk about your digital marketing plans with us by NOVEMBER 15th and we’ll give you 10% off your project

And just like that, you’re ready for the holidays and might even have some extra weekend time with the family instead of slaving away at your desk. Isn’t that what the holidays are really about? That, and wine. Definitely plenty of wine. 

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