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Photography and Design – Match Made in Heaven

 Photography and Design – Match Made in Heaven

We have two thoughts to bring to the table, today.  You may recall our recent blog post on how a Photograph Speaks 1,000 words?  In addition to that, think about this.  

1. Great photography is nothing without design.  

2 Great design is nothing without photography.

While there are obvious rebuttals to these statements... (Nothing beats a framed photograph or a rockin' logo.)  Let's talk about Marketing.  Photography and Design are merged behind the scenes more than one may realize.  Take a look at the graphic, above.  Graphics like these are a pin in the bucket of marketing materials leveraging their pitch with Photography.

When a Client comes to us for Design, one of the first notes we hit on is whether they need Photography or not.  With the holidays right around the corner, we have already begun shooting holiday themed photographs for our Clients marketing needs.  Do you have an idea that you would like to make come to life?  Hire us to create a dynamic piece where Photography meets Design.

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5 Ways to Effectively Manage Creative Projects

Project Management is in Our DNA

Taking a Project from Concept to Completion

When clients come to us with new ideas on producing materials for their business, the first thing we do is schedule a kick-off meeting with their assigned project manager (PM). It has been our experience that managing a project for the client alleviates their stress and makes it a more pleasant experience. We believe marketing and branding is fun, that’s why we do it, and we want our clients to get excited about it as well. Here are a few tricks of the trade we offer:

 

1. Listening

We want to ensure that our client’s vision comes to fruition quickly and effectively so that we are not racking up hours going back and forth in the planning stage. Many times we will suggest starting the project with what we call the Mock-Stage: creating different ideas and mood boards before moving into the first stage of a proof. We begin the process with a project kick-off meeting with the PM and the designer, either face-to face or virtually as we know how busy our clients can be. The designer and the PM work together, taking notes and jotting down ideas to bring back to the client. From there, the client can combine elements of the different visions presented to create one direction for the designer. Listening to what the client envisions the end result to be from the start of the project helps us eliminate major change requests throughout the design process.

 

2. Organization and Executing on Deadline

We understand that our clients are busy and the last thing we want them to worry about is what dates they need to remember to submit materials and their proof approvals to us. Our PM is there to send friendly reminders and keep the client’s team and our team on task. Having organizational skills and systems in place also comes in handy when a client is requesting multiple projects at one time. 

 

3. Friendly and Flexible

Our project managers tend to be straight to the point and work hard to be effective efficient and execute in time to meet material deadlines for print and delivery. With that being said, we strive to be the person our clients can talk openly to and act as the liaison between team members on both sides so that the client doesn’t have to. We work to complete projects in whatever style best fits your company. Only available to meet at your location? We come to you. Too busy to talk and prefer alternative forms of communication? We are wired. This experience is meant to be easy and enjoyable so let us know how we can help to make that happen.

 

4. Foresees Possible Road Blocks

A good project manager is a problem solver and finds ways to move mountains when a problem arises. We have a talented group of creatives at our fingertips and use their expertise to help get projects to the finish line. If there is an issue with timeline or the scope of work changes, we will look for new ways to get the project done and offer solutions to help the client achieve their goals. 

Are you a new client looking for help with your marketing materials? Talk to one of our project managers about setting up an appointment. We work on one-time projects as well as offer a retainer program. See how we can make marketing fun for you and help grow your business.

 

5. Rinse & Repeat

It is important to document your internal processes (standard operating procedures) to avoid inventing the wheel with each project. By properly documents your SOPs you can easily repeat the process with the additional benefit of having a checklist for successfully executing projects. his in turn can be added to your internal training manual or employee handbook which will reduce overall costs for new hires. Rinse and Repeat!

~ by Project Manager, Robin Gordon

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Designer's Pick: Trentadue REBRAND

Message from the Designer:

Rebranding Trentadue Winery has been an exciting project.  Not only have I had the pleasure to work with a great Client, but to grow Trentadue's new high-end brand has been rewarding in itself. 

Before Left Coast Marketing came into the picture, Trentadue already had an inspiring brand, and we still felt that we could upgrade to a more consistent focus-driven identity. With a clear direction of "high-end" in mind, I got to apply a new high-end look to all of their current materials and get to continue following through with all future projects. Now, everything from their Wine Label to their Advertisements in the newspaper look consistent as one brand.

 I look forward to continuing my work with their new brand identity. 

~ Alicia

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Case Study: St. Francis Winery

Transforming your Wine Club Newsletter
into a Custom Magazine Your Clients will Love

Struggling to develop NEW content for your wine club newsletters and shipment inserts? Wine Country Lifestyle magazine was developed by Left Coast Marketing to help wineries promote their brand story, products, recipes, and events to their customers and wine club members. Each issue is personalized with regional lifestyle articles and a fully customized cover and center spread for the winery. Read below to hear more about how one of our clients transformed their wine club shipment materials with Wine Country Lifestyle magazine.

When St. Francis Winery signed on as a partner with Wine Country Lifestyle magazine, their goal was not only to minimize the amount of loose literature that was being shipped in club member shipments but to also provide members a more robust visual piece that represents their brand.

“We didn’t really have a newsletter.  What we use to do with our shipments is put a letter in the box that talked about the wines they were receiving, including tech information – and then we also had tech cards and a recipe for each wine. It was a lot of paper and we were looking for something different to spruce it up and give our members something more cohesive,” said Erica Gomez, Senior Marketing Specialist. 
“What we had originally also didn’t really say anything visually about who we are and what we do,” she added. 

St Francis Winery was able to work with Wine Country Lifestyle staff to personalize the magazine to fit their winery brand and pair feature articles on regionally specific lifestyle content developed for the wine enthusiast. This quarterly publication helped them to combine several marketing solutions: a quarterly newsletter, a wine catalog, and a club member gift that members can enjoy until their next shipment.

“There were a lot of pieces that weren’t as much as a problem in-house as it was for the shipping and making sure the right pieces landed in the right boxes. The magazine allows us to streamline that process,” said Erica.

Although the magazine is still new to some staff and club members, St Francis Winery has received positive feedback on the change. 

“We have received some good feedback from people,” said Wine Club Manager Leyburn Skonberg, “I also try to get the staff to show it to visitors in the tasting room that are interested in being club members, to let them know that they receive this nice collateral with their shipment.” 

Not only does Wine Country Lifestyle magazine offer a personalized magazine for wine club shipments, the magazine can also be digitally distributed to a winery’s entire mailing list. 

For more information on how to boost club member retention and wine club reorders through Wine Country Lifestyle magazine, visit www.leftcoastmarketing.com.

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Get on Game with Your Holiday Marketing

Business is all about timing.  Get going with your own Holiday Catalogs, Customized Magazines, and Maga-Logs before it's too late.

September marks the beginning of the season.  We jump from Summer to Winter in one breath.  If you aren't looking forward, then you are already behind.  Let us help you be at the head of the curve this season.

We offer:

  • Holiday Photography

  • Holiday Catalogs

  • Customized Magazines

  • Maga-Logs (super optimized, super R.O.I.)

We have a solid team of designers, marketers, copywriters, and creative thinkers that are ready to tackle your holiday project.  Small business owners need every extra moment of time, especially during this season.  Allow us to be your extra hands on board!

 

PHOTOGRAPHY:

A PHOTO IS WORTH 1,000 WORDS.

Let us capture your new photos for a fresh look this season.

We offer a complete set-up of your merchandise in real settings.

GET A QUOTE TODAY.


CATALOGS:

Find inspiration by flipping through Lambert Bridge and Roblar's 2014 Holiday Catalogs, below.

LAMBERT BRIDGE:

ROBLAR:

Inspired and curious?  It never hurts to ask.

Fetch yourself a custom quote for your print idea today.

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