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Marketing

NEW CLIENT SERVICES

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NEW CLIENT SERVICES

The first core value we share at Left Coast Marketing is that Customer Service is our #1 Service. We love all the Clients we work with and we love helping them achieve goals through our services. In order to extend our customer service beyond our Clients we offer Marketing Client Services that include: Brand Identity, Content Strategy, Digital Marketing, and lastly Media & Advertising. Integrating these tools throughout a business can help connect a company to their customers on a personal level. We have the skills and experience in the field and know the right tricks to make it happen. Want more info on our Client Services? Email us with any questions at info@leftcoastmarketing.com 

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Case Study: Healdsburg High School Culinary Productions

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Case Study: Healdsburg High School Culinary Productions

We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking. 

What have we done so far?

The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities. 

Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.

Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own. 

The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer! 

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Sign Up Now - Fall Issue coming up soon!

We are getting ready to publish a REDESIGN of our Wine Country Lifestyle's seasonal magazine for the Fall Issue!  We are rather excited to announce this endeavor and cannot wait to show you the real deal.  Reach out to us TODAY to sign-up for your own customized issue.  The gears are already cranking!

What is Wine Country Lifestyle?  It is a customized magazine.  Our magazine merges custom content about your business with articles about local places to stay and activities to do.  What do WE provide?  Not only do we put the magazine together for you, but we provide the brand, a table of contents, and four articles on local destinations.  Each article talks about either "Taste," "See and Do," "Stay and Play" or "Farm to Table."  The purpose of the magazine is to entertain your customers through features of places where they can actually visit and experience all thanks to your business for dropping the magazine into their hands. Whoever your customer is, we are confident that they will appreciate the content provided by our Wine Country Lifestyle magazine.  

What does the FALL Issue include?  Well, we don't want to share everything just yet...  we will save that for those who sign-up.  But we can tell you that we went on a Safari ride recently, just so that our team could get a real feel for the article on Safari West!

As a side note - we are keeping it local.  Not only do we include content about local businesses, but we also have a team of local talent to get the job done.  From writers and editors to photographers and designers, we take pride in providing local talent for a true taste of the Wine Country.  

Go for it.  Get a magazine customized for your business at reasonable price.  Visit our Magazine webpage to get in contact with our team.

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Photography and Design – Match Made in Heaven

 Photography and Design – Match Made in Heaven

We have two thoughts to bring to the table, today.  You may recall our recent blog post on how a Photograph Speaks 1,000 words?  In addition to that, think about this.  

1. Great photography is nothing without design.  

2 Great design is nothing without photography.

While there are obvious rebuttals to these statements... (Nothing beats a framed photograph or a rockin' logo.)  Let's talk about Marketing.  Photography and Design are merged behind the scenes more than one may realize.  Take a look at the graphic, above.  Graphics like these are a pin in the bucket of marketing materials leveraging their pitch with Photography.

When a Client comes to us for Design, one of the first notes we hit on is whether they need Photography or not.  With the holidays right around the corner, we have already begun shooting holiday themed photographs for our Clients marketing needs.  Do you have an idea that you would like to make come to life?  Hire us to create a dynamic piece where Photography meets Design.

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