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Taking You on a Behind the Scenes Look to Product Photography

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Taking You on a Behind the Scenes Look to Product Photography

Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process. 

Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.

"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot.  Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.

"Lighting is the most important!" 

With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey. 

The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs. 

One of the greatest challenges photographers face is making sure they are on the same page as the Client.  Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding. 

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NEW CLIENT SERVICES

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NEW CLIENT SERVICES

The first core value we share at Left Coast Marketing is that Customer Service is our #1 Service. We love all the Clients we work with and we love helping them achieve goals through our services. In order to extend our customer service beyond our Clients we offer Marketing Client Services that include: Brand Identity, Content Strategy, Digital Marketing, and lastly Media & Advertising. Integrating these tools throughout a business can help connect a company to their customers on a personal level. We have the skills and experience in the field and know the right tricks to make it happen. Want more info on our Client Services? Email us with any questions at info@leftcoastmarketing.com 

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Case Study: Healdsburg High School Culinary Productions

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Case Study: Healdsburg High School Culinary Productions

We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking. 

What have we done so far?

The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities. 

Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.

Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own. 

The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer! 

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Tech Report: Digital Asset Management

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What the heck is "Digital Asset Management" and why do we bring this up in the context of our Creative Services BLOG? Well the answer is simple: we create lots of wonderful things for our clients and we need to store them, share them and sometimes present them as part of our portfolio for new clients. I am truly amazed how much the world of Digital Asset Management (DAM) has evolved in the last decade. And when I find myself speaking in terms of "decades" I am equally shocked at how time flies! But I digress.....below is a brief history of how Digital Asset Management has evolved for Left Coast Marketing.

Back in 2008, we embarked to develop a platform to host the digital media that we were producing for various clients and in particular wineries. We recognized a challenge in storing the large photography and video assets that our clients had commissioned us to produce as part of their brand marketing investment. We also recognized that our clients had other assets that needed to be stored and shared with their sales team spread across the country. It was then that the "Wine Media Kit" was born...a Digital Asset Management platform that allowed our clients to host media assets that we produced as well as other creative assets (i.e. design files) that we may or may not have produced for them. We were successful at identifying and addressing the needs of our clients in this area but were not as successful in selecting the right software development partner so we had to scrap the "buggy" system within a year as it became too costly to support.

Fast forward 4 years toward the end of 2012 when we decided to take another crack at it, this time selecting an existing platform (Microsoft Sharepoint) which we could simply configure for our specific needs vs. custom software that was cost prohibitive to build and maintain. This new platform which was now called the "Artisan Cloud" worked great and we were able to host all forms of sales POS and other digital marketing collateral, including the various types of creative assets that we build for our clients: business cards, rack cards, sell sheets, tech sheets, shelf talkers, bottle neckers, case cards, wine club newsletters, etc. We were charging a nominal monthly hosting fee and guess what?! Our clients started paying for us to host their digital assets. Win-Win, right?

What we found after the first few months of was quite surprising...internally our team began using a still relatively unknown platform called DropBox as part of our design workflow before uploading to the Artisan Cloud. Once uploaded our clients would login and download the assets...to their personal or company DropBox folder. Yes indeed, after polling a few of our customers we found that we were all using DropBox and after some serious contemplation we decided to shut down the Artisan Cloud which was still costly to maintain and formally adopt DropBox for asset management system. It was painful to lose a part of our business revenue stream but it was absolutely the right decision to make for our clients. 

Being a company with a culture for continuous improvement we strayed away from DropBox once or twice only to come back to it as the seamless solution that now integrates with our various other technology platforms including Insightly CRM & Project Management that is core to our creative services work flow. Our clients decide what they need and want and we do our best to deliver services and products to support that following the path of least resistance whenever possible. It all goes back to our Core Values, and particularly (1) Customer Service is our #1 service and (2) Project Management is in our DNA. As part of our company culture we will always look to improve our people, processes & technology but when it ain't broke, why fix it? When we started we wanted to be a technology company that also provided creative services for our clients. Now we are a Creative Services Agency that simply leverages the best of breed technology in order to provide top notch customer service. Funny how life can flip everything upside down, especially for an old guy like me.

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Get on Game with Your Holiday Marketing

Business is all about timing.  Get going with your own Holiday Catalogs, Customized Magazines, and Maga-Logs before it's too late.

September marks the beginning of the season.  We jump from Summer to Winter in one breath.  If you aren't looking forward, then you are already behind.  Let us help you be at the head of the curve this season.

We offer:

  • Holiday Photography

  • Holiday Catalogs

  • Customized Magazines

  • Maga-Logs (super optimized, super R.O.I.)

We have a solid team of designers, marketers, copywriters, and creative thinkers that are ready to tackle your holiday project.  Small business owners need every extra moment of time, especially during this season.  Allow us to be your extra hands on board!

 

PHOTOGRAPHY:

A PHOTO IS WORTH 1,000 WORDS.

Let us capture your new photos for a fresh look this season.

We offer a complete set-up of your merchandise in real settings.

GET A QUOTE TODAY.


CATALOGS:

Find inspiration by flipping through Lambert Bridge and Roblar's 2014 Holiday Catalogs, below.

LAMBERT BRIDGE:

ROBLAR:

Inspired and curious?  It never hurts to ask.

Fetch yourself a custom quote for your print idea today.

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