What are the latest trends in Social Media?
As the list of social media networks continue to grow, it can be hard to compete through the noise. There are countless uses for social media, it can be used to communicate with friends and family, track current news, keep up with sporting events in real time, further careers or discover new music. But for small businesses, social media is especially important because the different networks serve as avenues to interact with consumers on a personal level. Casual consumers suddenly become brand loyalists when the right actions are made.
Best practices for Facebook, Instagram, Twitter
Similar to Twitter, Facebook can be used for customer support. In terms of advertising, Facebook allows small businesses to make very targeted ads to a specific demographic, and track their success. Facebook users are allowed an unlimited amount of words when posting content unlike twitter where you are only allowed 140 characters. Small businesses can set up Facebook either as a brand page, or a personal page, giving them a bunch of different options.
Outside of sharing products, moments and business photos with users, Instagram can be used to share user-generated content. For example, by holding a giveaway with a hashtag for the best use of a product, small businesses can see the different use from their consumers and share the best photos on their Instagram channel to improve engagement. Instagram plans to further its small business offering in 2017 by adding a booking function to allow users to book a service with a business directly through the app. By setting up a “business profile” on Instagram, you are able to connect directly with your business’s demographics and can track the of your followers giving you insight on how to improve your company overall.
Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to always know what your competitors are up to. By creating a Twitter account for your small business, you are allowing your company to present and develop the kind of image that attracts your customers.
By Sarah Seabourne