Our team here at Left Coast Marketing has been hard at work these past few months! Once a month we like to do a Case Study on a particular project, this month we are focusing on booklets.
1. What is a booklet and what types of agency activities go into producing a booklet?
A booklet is a small custom published book usually consisting of two or more sheets of letter style paper, folded in half and bound either with staples (ie saddle stitched) or glue ( ie perfect bound). Companies produce booklets for a variety of reasons, to promote their business, to sell or provide information about a product or service, and to connect with their customers. Booklets require a combination of photography, copy writing, layout, design, editing and printing or custom publishing.
2. What types of booklet projects are part of LCM service offerings?
Holiday Gift Guides
Wine Portfolio Tasting Notes
The list goes on an on...
3. How do booklets support our clients’ overall sales & marketing initiatives?
What goals are typically supported by the development of a company's booklet project?: 1. Generate Brand Awareness by distribution and circulation. 2. Provide Sales Conversion, particularly in the case of catalogs. 3. Elevate Brand Perception and anticipation for our clients special events!
What process do we go through to help achieve those goals?: Our standard process here at LCM starts with a kickoff meeting with our client in order to review goals and to plan a timeline of our creative ideas. Once the timeline is completed and a specific output is decided on, we are able to successfully lock down the direction we want to go in order to make our first move. We will then go through a Design Proofing Process that is completed through to the final product. We have created a standard set of Operating Procedures to ensure that our clients experience a smooth, and fun creative process while working with Left Coast Marketing!
What type of results have our clients’ realized in recent years?: We strive to ensure that whatever creative project we work on, our focus remains on the brand message. We focus on presenting our ideas in a way that elevates our clients brand to the highest level. It is very important to us to share in the pursuit of our clients goals, including driving brand awareness and increasing sales conversions. In addition to sales conversions, we are very focused on measuring overall customer engagement and at the very least, ensuring that customers, and prospective customers enjoy the ride!
4. What are some recent client projects that we want to spread the news about?
Winegrowers of Dry Creek Valley “Passport on Tour” booklet: The WDCV hosts a River Cruise somewhere in the world every year, typically passing through a well known wine region. This event allows the participants to chat and mingle with the talented Dry Creek Valley winery owners, winemakers and employees. Left Coast Marketing had the pleasure of creating the program that was handed out to passengers on the river cruise. The program included all of the wine activities that were being held for the event as well as tasting notes and a list of wine that was available for purchase.
Corley Holiday Gift Guide: We wanted to do something special for the holidays this year in order to showcase Corley’s holiday discounts and promotions. The team here at LCM came up with the idea of creating a Holiday Gift Guide in order to properly display Corley’s new holiday wine bottle gift sets for their customers. We did everything for this project from the product photography to assisting in content development, as well as the direct mail services. Out of all of the creative projects we work on, the Holiday Gift Guides provide the greatest results for our clients.
Rotary Crab Feast LIVE Auction Program: The annual Rotary Crab Feast has been going on for decades and has raised thousands of dollars to support the Healdsburg community. This year, LCM is honored to be sponsoring the event and provide marketing and creative support which includes design of their live auction program!
Brasswood Corporate Events Brochure: Brasswood requested that we offer them assistance in promoting corporate events and business at their beautiful St Helena property. We simply pulled their already existing stunning photography and created a fancy booklet for their customers. This booklet was in both print and digital format in order to promote their property and secure new business from around the bay area.