It's Holiday Catalog Season....Sort Of

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It's Holiday Catalog Season....Sort Of

You're probably thinking holidays in June??? But we are thinking ahead! 

A year ago we were putting in hard work on creating holiday catalogs for some of our Clients. From doing on site photoshoots to putting in the hours in Adobe Creative Suite we gave it all to ensure our Clients would have the best Holiday Catalogs to send out. 

Here are some fun beauty shots we captured at Benziger Winery last June. We had a great day with their team and ours! We even got to bring our intern at the time along for the ride to see how a professional photoshoot plays out. We also made a little friend that day...check it out! 

For Artesa Winery's Holiday Catalog last year we took the photography back to the studio where we set up the scene with some photo styling using our props and backdrops. We loved how these shots turned out as well! 

We are thinking ahead and we want you to as well! Share your wine collection with your club members and their families and spread a little holiday cheer...or at least start to in June! 

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Taking You on a Behind the Scenes Look to Product Photography

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Taking You on a Behind the Scenes Look to Product Photography

Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process. 

Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.

"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot.  Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.

"Lighting is the most important!" 

With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey. 

The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs. 

One of the greatest challenges photographers face is making sure they are on the same page as the Client.  Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding. 

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NEW CLIENT SERVICES

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NEW CLIENT SERVICES

The first core value we share at Left Coast Marketing is that Customer Service is our #1 Service. We love all the Clients we work with and we love helping them achieve goals through our services. In order to extend our customer service beyond our Clients we offer Marketing Client Services that include: Brand Identity, Content Strategy, Digital Marketing, and lastly Media & Advertising. Integrating these tools throughout a business can help connect a company to their customers on a personal level. We have the skills and experience in the field and know the right tricks to make it happen. Want more info on our Client Services? Email us with any questions at info@leftcoastmarketing.com 

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Case Study: Healdsburg High School Culinary Productions

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Case Study: Healdsburg High School Culinary Productions

We have been involved with Healdsburg High School's internship program the last 5 years and just had the chance to bring some marketing techniques right into their hands. How so? Well, the students in the culinary program are working hard at their school to cook up some delicious food for the other students in the cafeteria, but they wanted some help and guidance to promote it. These kids are going to be in food industry, and even if you work for a restaurant or produce food yourself you are going to have to touch on promotion of that business at some point. It could be creating a flyer for a dinner you are having, advertising products for sale in a restaurant or even in the back end, developing menus, or showcasing products especially in restaurant to show what they look like beyond on the menu. It is all about bringing value to the kids and showing them how they can bring value to the food they are cooking. 

What have we done so far?

The first thing we did was hold a kick off meeting with the students to learn about the products they are producing and wanting help promoting to the other students for sale in the cafeteria. Their main focus was that their products are healthy and fresh as opposed to the cafeteria food which is bought in large quantities. 

Next we came up with ideas for displaying info about products in cafeteria in flyers for distribution and informational insert that go out with the student bulletin.

Now the best part and what the students said was the funnest day they had all year, the photoshoot! We came over and set up a professional photoshoot on site. Each of the students got to prepare their favorite dish and make it look presentable, because in a restaurant presentation is one of the most important things. They got to experience some photo styling techniques of their own. 

The next steps we have left to do with the culinary program is to finalize the designs for the flyers and bulletin then hit the printer! 

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