Why A Brand Style Guide is the Foundation to Successful Marketing

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Why A Brand Style Guide is the Foundation to Successful Marketing

“It’s 1:20 a.m. and my brain has not shut off. I wasn’t able to complete my ‘graphic design to-do list’ because I was waiting on a client to submit their Brand Style Guide and design assets. It’s a rush job, but if they don’t have it, we could end up behind schedule. Time is not on our side as orders must go out and budgets are on the line… but I must sleep so I can be 100% when I wake up to launch their custom magazine tomorrow…”


This is one of many reasons for a company to have a solid brand identity along with a nice little package on their computer, consisting of a comprehensive document or Brand Style Guide which includes many important brand assets (i.e. logo, fonts, colors, etc.) needed to begin any creative project. Just like every company needs a set of S.O.P.s (Standard Operating Procedures) every company/brand needs a Brand Style Guide. Shall we call them the notorious B.S.G.s? What about B.G.s? We will keep working on it.....

NOT having a proper Brand Style Guide becomes a bottleneck before starting any new project and taking it to the finish line can be a rough road when there is missing information. As a Designer, the absolute bare minimum amount of information I need to understand the basics of a brand is: 1. Logo(s), 2. Colors, and 3. Fonts. It sounds simple but it gets much more in-depth than that. Why do I need it so badly? Do you think Nike knows their Pantone color for coated and uncoated papers? You bet they do. Consistent messaging is key. Below, I’ve listed what an ideal Brand Style Guide would consist of, and four different scenarios to help understand timeline. The common thread between all scenarios is time, one of the most important success factors for trade and direct to consumer marketing, both online and in-person. Don’t we all want consistent brand messaging and for it to be delivered on a consistent timeline?


What’s in My Ideal Brand Style Guide Package:

  • Brand Style Guide - PDF containing call-outs on existing designs reviewing what fonts, colors, logos, margins, etc. are used and where to use them
  • Logo in .eps format
  • CMYK values of each Color
  • Fonts in .otf format
  • High-resolution documents of important Brand Artwork

Four Scenarios:

  1. Super Golden = There IS a brand identity and the file is filed away where it’s supposed to be. 
  2. Golden = No brand identity but there is enough time to create one before hitting deadline.
  3. Warm Zone = There IS a brand identity but the file is lost and there’s not enough time before hitting deadline.
  4. Red Zone = No brand identity but not enough time to create one before hitting deadline.

Whether you are working on Print DesignWeb Design, General Graphic Design, Advertising Design, Email Template Design, or even Custom Magazines & Catalogs... having a solid Brand Style Guide will be the key to maintaining brand consistency between your in-house design team projects and those managed by marketing & creative agencies like Left Coast Marketing & Design LLC. We often work with in-house design teams on projects that require quite a bit of Project Management muscle - but in any case, the Brand Style Guide becomes a sort of common language for design speak.

OK...now back to get some more sleep Zzzzzzzzzzzzz.......

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Sit Back & Relax, We Have You Digitally Covered

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Sit Back & Relax, We Have You Digitally Covered

We have exciting news at Left Coast Marketing & Design LLC. Now offering digital marketing services!!!

What does this include? Well we have got you covered from writing website blogs, creating and executing email marketing campaigns, managing social media platforms from Twitter, Facebook, Instagram, Pinterest and LinkedIn. 

There is no need to worry anymore about staying on top of your digital marketing posts because we can do it for you, allowing you more time to get back to those important things higher up on your list! Give us a call today (707) 479-5385 or email us at info@leftcoastmarketing.com for a quote and more details to the DIGITAL MARKETING SERVICE! 

Full service creative agency specializing in Digital Marketing, Product Photography, Bottle Shots, Graphic Design, Web Design, Print Services & Custom Publishing. 

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Taking You on a Behind the Scenes Look to Product Photography

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Taking You on a Behind the Scenes Look to Product Photography

Every week we get to work on product shots ranging from all our different Clients. Stacey, one of our excellent photographers, takes you in a behind the scenes look to her weekly routine and creative process. 

Stacey has always had an eye for design. She has been working in the wine/hospitality Industry for the last 20 years which has enabled her to stay creative with designing events, tablescape's, merchandising, etc. Beauty shots and lifestyle shots allow her to translate her passion for design to another field - photography! Being a part-time photographer at Left Coast since day one she is now going full-time and enjoying every minute of it.

"It all starts with the label", Stacey tells. Whether it is white, red, rose...the label determines the feel of the shot.  Unless given direction from a Client, Stacey moves through her creative process in testing different table settings, backdrops, photo styling with props, and lighting all to capture the true beauty of each bottle.

"Lighting is the most important!" 

With the right lighting and angles of light the bottle can give off a different mood. It can create shadows or white out specific spots, all to create a sense of emotion or feeling to convey. 

The post production is where the fun comes in. It is where perfection takes place between editing the colors and pulling out shadows where they do not belong. A lot of time and detail go into this step to ensure the final product is what the Client needs. 

One of the greatest challenges photographers face is making sure they are on the same page as the Client.  Photography is subjective and sometimes a photographer will try something and really like it but is not sure if the Client will like it as well. But that challenge is rewarded when the Client is happy, and that is one the best things about photography. Being able to be creative, having fun setting up photoshoots and making sets and shots look pretty are all the best parts in doing product photography. As Stacey and many other photographers would say, seeing your photograph on a Clients website, advertisement, in store displays, or anywhere is the best part because you know you made that Client happy and that is most rewarding. 

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