How to Start Your 2018 Print Marketing on the Right Foot

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How to Start Your 2018 Print Marketing on the Right Foot

 Here we are in January 2018 all dressed up for the ball and looking for dance partners. Not only are we all excited about the new year, but we are also making plans for how our future successes will unfold throughout the year. Marketing plans, digital marketing plans, financial plans, personal plans… and everything in-between. At Left Coast Marketing & Design, there are also a lot of plans in the works and many of them are PRINT PROJECTS requiring a print budget to make marketing dreams come true. Will you be our dance partner? Let us show you our Magic Marketing Kit List and get you ready for 2018 ball!

Check out this list of key items that belong in a Marketing Kit, with explanations of WHY. We laid it out on a timeline of TOP priority first!

THE MAGIC MARKETING KIT LIST

  • BUSINESS CARDS - to reach you!

  • LINE SHEETS or TASTING NOTES - to review the description of your product with an image.

  • ORDER FORMS - to make their dreamy purchase a reality! One for retail and one for wholesale!

  • FOLDER - to put this all in, of course!

  • BROCHURE - to understand your story and get invested in choosing your product!

  • CLUB SIGN-UP SHEET - because everyone wants to join.

  • BOOKLET or CATALOG - to show how serious you are about your product.

  • STICKER - because everyone loves stickers.

As one of our main core values states, "project management is in our DNA." So when it comes to planning out print projects for the rest of the year, now is our time to help you set things into motion (if we haven't already done so). One of the best ways that we can help serve you is by providing examples of what has worked in the past. Today we are going to touch on one specific example. This is what we can call THE MARKETING KIT. It is the system that the customer will experience for a particular set of products, from the folder that they open up with your logo on it to the line sheets, price sheet, order sheet and possibly a booklet or a brochure and a sticker or something fun – to set the tone of expectation for your potential and existing customers. Nothing screams "we’ve got it together" more than a consistently designed approach with sales.

Now, we understand that upfront a Marketing Kit sounds like a big project. Tight budget? This is where we can help you prioritize what pieces need to happen first and what your timeline is. Then by the end of your timeline, there you have a shiny (or matte) piece of joy... aka MARKETING KIT.

Are we missing anything? Every industry is a little different, especially when working with distributors and retailers. Just remember, everyone loves stickers. And we are here to help you make this Magic Marketing Kit come to a reality.

 

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It's not the Wurst thing that's happened to us...

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It's not the Wurst thing that's happened to us...

Much like the rest of our community, we were were drawn to the Wurst by their use of witty tag lines and high reviews. Something about the location also drew us in. Maybe it was their giant sausage sculpture over the sidewalk or the neon EAT sign in the window. Or maybe it was their outdoor seating in the modern grange style…

Whatever it was, we are happy we found the Wurst. (It’s not the Wurst thing that’s happened to us!) Offering a variety of different menu choices, from their specialty sausages, burgers, and sandwiches, to salads with special house made dressing, the Wurst had our tastebuds just as intrigued as our first impressions. And for those who like craft beer, it’s one of our favorite places to grab a brewski, hard cider, or even a glass of wine.

Behind the scenes, there is more to tell. Started by owner Charles Bell, a Healdsburg local, the Wurst is turning 7 this year. That means Charles gets to celebrate 7+ years of health. Before he opened the restaurant, he had survived a late state throat cancer, which speaks to his passion for life and energy that goes into the restaurant. His story has provided hope and gratitude for those who walk in his door. What else did he do before the Wurst? Charles had an exciting several years of touring as a musician, completing chefs training at a culinary institute, and cooking with a catering crew for the Royal Family. This is when he decided to revisit his passion for entrepreneurship and the culinary arts, and the Wurst was born.

We are not only inspired by Charles’s story, but have also had the honor of working with him on his marketing materials. We met him at our local Steelhead Festival and ended up in conversation around his needs as a small business in Healdsburg. The Healdsburg market is like no other. Consumers don’t travel much off of the town square. The question for all businesses off the square is this: How do I get people in the door? Luckily, the Wurst was already busy, so the next question is: How do we get people to come back? And for Left Coast Marketing… how can we support an already-successful business? Well, there is one thing we specialize in as a creative agency, and that is our creativity! What makes creativity successful? CONSISTENCY. 

Charles agreed that he could use new print materials for his menu that has changed over the years. He was in execution mode, taping over old prices with new ones. In order to maintain consistency, he had to do this while in the pinch of taking orders and serving food! We took this as an opportunity to curate his restaurant with specially-designed menus in the form of signage, brochures, and decals. While staying true to his brand, we successfully designed matching (consistent) materials, to be seen from the walkers-by to the customers at the register. Now all of his materials have the same style, the prices match, and the menu items are the same. Next time you’re there, take a look! We look forward to more lunch meetings at the Wurst!

 

By Chelsea Bond & Sarah Seabourne

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Client Spotlight: Trentadue Winery

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Client Spotlight: Trentadue Winery

This month’s Client Spotlight is on one of our favorite clients...Trentadue Winery. Left Coast Marketing & Design has been working with Trentadue for over 3 years as their Creative Agency. We have worked on everything from print design to web and email template design to wine club newsletters to new wine and food packaging design and most recently event marketing support. They have many exciting plans for the future after hiring new Chief Operating Officer, Jim Debonis.

Trentadue is a beautiful winery located in Geyserville California. The Trentadue family arrived in Sonoma County long before the region gained a reputation as the Wine Country. Evelyn and Leo Trentadue, who were dedicated agriculturists, contributed significantly to the advancement of their region over the years. The Trentadues were among the very first to plant new vines in Sonoma County since the days of Prohibition. Surrounded by beautiful vineyards, Trentadue is known for their romantic ambiance and their delicious wines.  

Trentadue has exciting plans for 2018 with relaunch of their Old Patch Red. One of the key initiatives for Trentadues 2018 marketing strategy is to focus on boosting their social media awareness, website traffic and direct consumer sales for their Trentadue Winery brand. They hope to stand out from the rest of the pack by being “ relevant, modern, and provocative” with their marketing initiatives in the upcoming year.

Trentadues Happy Hour Thursday, which launched this past summer was a huge success and featured live music, food trucks and exclusive wine sales. Left Coast Marketing & Design was honored to be involved with producing all of the signage, print and digital graphics to support print, web and social media assets. By targeting their existing mailing list with direct mail campaigns and being active on social media by driving awareness to Happy Hour Thursday, they saw a very successful outcome. They also gained group of regulars who helped give the event an amazing reputation by word of mouth. If you are ever in the area in the summer months make sure to check out Trentadues Happy Hour Thursday!

Trentadue Winery is one of our favorite clients to work with and we look forward to continuing to support their marketing initiatives throughout 2018!

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2018 Marketing Budgets

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2018 Marketing Budgets

In order to get everyone ready for the new year we decided to do a BLOG post dedicated to ways that your company can refresh its Marketing & Creative Assets in order to ensure success during 2018.  Below are 5 different ideas that we think could help you get organized from a sales and marketing perspective!

1. Brand Identity Refresh

January is a great month to revisit your brand identity to make sure it remains fresh with today's style, while still staying true to the roots of your original brand. We love any opportunity to work with our clients to refresh the look and feel of their brand. In order to do so, we must put our creative superpowers together to create authentic content for our clients.  Whether its photography, website design or custom stationary necessities, LCM is here to answer all of your Brand Identity Refresh questions.

2. Brand Style Guide Refresh

A Brand Style Guide includes many important brand assets (i.e. logo, fonts, colors, etc.) needed to begin any creative project. Just like every company needs a set of S.O.P.s (Standard Operating Procedures) every company/brand needs a Brand Style Guide. We like to include examples of both print and digital design assets, relevant call outs, font colors and when to build them for our clients.

3. Digital Marketing Refresh

When planning your digital marketing strategy, be sure to get input from your business development and sales team if you have that capacity. They may have insights from day-to-day interactions with customers regarding content ideas and keywords that are valuable for gaining traction organically in search engine results. Gaining business from your companies social media platforms becomes even easier after getting your 2018 digital media affairs in order!

4. Website Refresh

Have you seen the latest website designs? It's amazing how technology has evolved in the design world over the years. Whether you are looking to refresh your website’s look and feel to appeal to specific audiences, or refresh your content to boost your search engine results, it's a good idea to factor both into your marketing budget. Another important aspect to keep in mind as technology continues to evolve is understanding where your website visitors are coming from. Websites are unique, and we here at Left Coast Marketing know full well that each person or company has specific needs and desires. Our aim is to make your website stronger and more useful for you and your customers.

5. Business Stationary Refresh

Business cards, letterhead, custom email signatures, and graphics are all examples of physical paper items that can be used as business stationery for your company. Refreshing your stationery doesn’t necessarily mean having a full redesign overhaul. It could be as simple as adjusting the layout, adding your social media links or hints of color from your logo in certain text elements. Left Coast Marketing has worked with many different companies to give their stationary an upgrade on numerous occasions, so if you are wanting more information let us know!

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Three Last Minute Tips For Holiday Instagram Posts

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Three Last Minute Tips For Holiday Instagram Posts

Three Last Minute Tips for your Holiday Instagram Posts

Is your business on Instagram?

Looking for ways to stand out this Holiday Season?

Here are a few simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram.

1. Show your holiday products in a way that connects with your Instagram followers

Make sure to show your products in a creative and unique way that appeals to your market. Have professional photos taken, Left Coast Marketing can help you with photography by taking beautiful pictures that are professional and authentic.To generate conversions and increase sales and impulse buys, use high–quality images of your products with mentions of sales, promotions and giveaways. Instagram is one of the most friendly social media platforms! Use the pronoun “You” in your updates to keep it personal and engaging. With many users more willing to splurge come the holiday season, promoting sales and discounts on Instagram gives them the perfect reason to do so.

2. Keep your updates short, friendly, specific and fun

Captions should be concise and can incorporate relevant hashtags. If one of your goals is to increase engagement, ask a question in your caption. Instagram isn’t the place for lengthy paragraphs. Keep things as concise as possible. At this time of year, you might even ask questions like “Tell us one thing you’re thankful for,” or “What’s your favorite Christmas carol?” or “Have you come up with a New Year’s resolution yet?

3. Run a contest for the holiday gifting season

Get your customers more involved with your brand and products. Make social media marketing fun by creating a holiday contest for your followers. The more emotionally invested your customer is, the more likely they will buy from you - and the more likely they will spend more too. Encourage your Instagram audience to create and share holiday–themed content using a branded hashtag. Consider offering some sort of reward, whether you’re running an official contest or not. The prize can be a gift card, giveaway or the chance to have their content featured by your company.

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