Client Spotlight: Monticello Vineyards

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Client Spotlight: Monticello Vineyards

Monticello Vineyards, located in Napa Valley in the Yountville District Appellation, is owned and managed by the Corley Family now entering into the 3rd generation of family operators. As a company dedicated to the hospitality of their customers and employees, the quality of their wines reflect the hard work that is put into making their company authentic and successful. After forty plus years of operation, Monticello Vineyards produces approximately 15,000 cases annually with 3 distinct brand designations: MONTICELLO VINEYARDS, CORLEY RESERVE and CORLEY.

 

Left Coast Marketing has had the pleasure of supporting Monticello Vineyards and Corley Family Wines with their marketing initiatives since 2013.  Our most recent collaboration with Monticello Vineyards and Corley Family Wines is a Holiday Gift Guide Booklet, showcasing special holiday wine offerings and discounts, which we pitched as one of the best sales tools in terms of ROI that we can help our clients to produce each year. Past projects for Monticello include product photography, tasting notes and event marketing which have involved every member of our creative team.  

 

“Left Coast Marketing & Design has created and fostered a culture whereby their team is encouraged to understand their client. They take the task at hand but view it with a wide-angle lens to capture the entirety of our brand vision while being mindful of the broader context of the evolving marketplace.” -Stephen A. Corley

 

Monticello Vineyards is constantly pursuing new ways to better their company, Left Coast Marketing is honored to take part in the development of new ideas, and to help Monticello Vineyards visions come to life through marketing, design and photography. We can’t wait to see what 2018 will bring!

 

“Very few things in life are both of the moment and timeless; every time you open a Corley wine, you rediscover the original experience but with more understanding than before.”

 

By Sarah Seabourne

 

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Holiday Survival Kit for the Late Birds

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Holiday Survival Kit for the Late Birds

Although the holidays are fast approaching, it’s not too late to reach your clients before the holiday hype is over! We put together a Survival Kit with some marketing/advertising ideas for companies who still want to jump on the holiday marketing bandwagon!

 

1. Launch a Festive Email

You can cater your email marketing efforts specifically to the holiday season. Add festive titles and touches that will appeal to those in the holiday spirit. If you need help designing the email template, Left Coast Marketing has got you covered.

 

2.  Hold a 12 Days of Christmas Sale

To keep clients active throughout the holiday season, you can host a special sale where people can get specific products or deals for twelve days leading up to Christmas. You can even throw in some fun themed days to really get people into the spirit. Send an email to your customers highlighting certain products and holiday gift bundles with a cool holiday packaging design.

 

3. Send Out Holiday Postcards

It only takes our Left Coast Marketing team one week to design, shoot, and print something like a holiday postcard. Stand out from other businesses with a beautifully designed postcard that showcases what your company has to offer and get it done quickly with LCM!

 

4. Participate in the Big Shopping Days

If you are a small business, Small Business Saturday will likely be one of the most important days of the season. It’s a day when people are looking to shop small and discover locally-owned businesses in their area.

 

5. Create an Instagram Hashtag

If you want to increase engagement on Instagram throughout the holidays, you can create a specific hashtag that people can use to show off how they use your products in holiday gifts, recipes, parties and more.

 

We hope these tips help, and we look forward to assisting you with any of your holiday marketing needs!

By Sarah Seabourne

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3 Things Companies Can Do To Improve Their Social Media & Web Presence

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3 Things Companies Can Do To Improve Their Social Media & Web Presence

What are the latest trends in Social Media?

As the list of social media networks continue to grow, it can be hard to compete through the noise. There are countless uses for social media, it can be used to communicate with friends and family, track current news, keep up with sporting events in real time, further careers or discover new music. But for small businesses, social media is especially important because the different networks serve as avenues to interact with consumers on a personal level. Casual consumers suddenly become brand loyalists when the right actions are made.

Best practices for Facebook, Instagram, Twitter

Facebook:

Similar to Twitter, Facebook can be used for customer support. In terms of advertising, Facebook allows small businesses to make very targeted ads to a specific demographic, and track their success. Facebook users are allowed an unlimited amount of words when posting content unlike twitter where you are only allowed 140 characters. Small businesses can set up Facebook either as a brand page, or a personal page, giving them a bunch of different options.

Instagram:

Outside of sharing products, moments and business photos with users, Instagram can be used to share user-generated content. For example, by holding a giveaway with a hashtag for the best use of a product, small businesses can see the different use from their consumers and share the best photos on their Instagram channel to improve engagement. Instagram plans to further its small business offering in 2017 by adding a booking function to allow users to book a service with a business directly through the app. By setting up a “business profile” on Instagram, you are able to connect directly with your business’s demographics and can track the  of your followers giving you insight on how to improve your company overall.

Twitter:

Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to always know what your competitors are up to. By creating a Twitter account for your small business, you are allowing your company to present and develop the kind of image that attracts your customers.

 

By Sarah Seabourne

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HOW TO HELP CALIFORINA WINE COUNTY FIRE VICTIMS: 5 Things You Can Do Right Now

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HOW TO HELP CALIFORINA WINE COUNTY FIRE VICTIMS: 5 Things You Can Do Right Now

California Wine Country is left heartbroken after the destructive wildfires burned through the beautiful landscape that so many of us call home. Although so much is lost, the determination to come together and help is what these communities are all about. There are so many amazing organizations and ways to get involved, below are five ways to help victims of the devastating Northern California fires.

 

  1. Russian River Brewing Company : Russian River and King Ridge Foundation have started www.sonomapride.com a website where you can donate money and view a list breweries that are each releasing one of their signature beers under the Sonoma Pride label with 100% of the proceeds being devoted to the Sonoma Pride fundraising effort.

  2. Donate: Petaluma officials have posted on social media asking people to donate supplies, including baby food, pet food, water, blankets, and toilet paper, to evacuation centers (NBC Bay Area has a full list of drop-off locations).

  3. Red Cross:  The Red Cross helps distribute disaster relief aid. Not only can you make donations online, you can also call  1-800 RED CROSS or text REDCROSS to 90999 to make a $10 donation. https://www.redcross.org/donate/1017c

  4. Volunteer: Airbnb has activated its Open Homes program for the North Bay. The program allows hosts to open up their homes for free to people needing shelter. The company released a statement saying it was in need of more hosts to volunteer. Find out more here.

  5. Sonoma County Office of Education: The education office is organizing funds for schools and students that have lost everything in the fires. You can make a payment to a school district of your choice here.

Left Coast Marketing would like to thank the firefighters and first responders who risked their lives to save the lives of so many in our community. We will continue to support our clients in every way possible particularly those whose employees have been impacted directly, and indirectly by this devastation in our community.

 

"...and this too shall pass."

 

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